Sporty Group Logo

Sporty Group

Performance Marketing Manager - Paid Social

Posted 2 Days Ago
In-Office or Remote
9 Locations
Mid level
In-Office or Remote
9 Locations
Mid level
The Performance Marketing Manager will lead user acquisition campaigns across paid social platforms, optimizing strategies, managing operations, and analyzing performance to drive growth.
The summary above was generated by AI
Performance Marketing Manager, Paid Social
Location: Global Remote

Sporty's websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate.
As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms.

In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Kwai and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.

Responsibilities

- Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app.

- Manage end-to-end campaign operations — from setup and budgeting to optimization — with a focus on hitting performance goals (CPA, ROAS, LTV).

- Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels.

- Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets.

- Monitor and analyse campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities.

- Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage.

- Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve.

- Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.

Qualifications

- 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter.

- -Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV.
Fluency in English is required; additional languages are a plus.

- Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms.

- Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works.

- Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimisation, and cross-channel collaboration.

- Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams.

Benefits

Quarterly bonuses

Flexible working hours

Top-of-the-line equipment

Referral bonuses

28 days paid annual leave

Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!

Highly talented, dependable co-workers in a global, multicultural organisation

Payment via DEEL, a world class online wallet system

Our teams are small enough for you to be impactful

Our business is globally established and successful, offering stability and security to our Team Members

Why Sporty

Sporty is one of the fastest-growing digital entertainment platforms, with millions of users across mobile and web. Our mission is to be an everyday entertainment platform for everyone.

You’ll join an agile, in-house performance marketing team that works closely with product, MarTech, BI, and analytics. We automate routine, test new channels, and apply data-driven innovation to unlock sustainable growth.

Top Skills

Appsflyer
Google Analytics
Meta Ads Manager
Tiktok Ads

Similar Jobs

6 Days Ago
In-Office or Remote
6 Locations
Mid level
Mid level
HR Tech
The role involves managing and optimizing global Paid Social campaigns, generating B2B leads through data-driven strategies, collaboration, and experimentation.
Top Skills: AIAutomationHubspotLinkedInLookerMetaSalesforce
18 Minutes Ago
Remote or Hybrid
Quebec City, QC, CAN
Junior
Junior
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
As a Sales Development Representative at Dynatrace, you'll leverage your communication skills to build customer relationships, utilize CRM tools, and support clients' operational needs.
Top Skills: Salesforce
4 Hours Ago
Remote
Canada
Mid level
Mid level
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
The Account Associate manages mid-market renewals, engages customers to enhance retention, supports sales teams, and fosters partnerships to drive revenue growth.
Top Skills: ClariGainsightGoogle SuiteSalesforceSlackTableauZoom

What you need to know about the Singapore Tech Scene

The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account