Performance Marketing Director

WHO ARE WE?

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you. 

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact: 

• Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
• Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy 
• Piloting a 4-Day Work Week in 2025.

ABOUT THE ROLE

We’re looking for a Performance Marketing Director to lead and evolve our performance marketing department. With over 8 years of experience in performance marketing, you will set the strategic direction, drive client success, and develop a high-performing team. You will oversee performance marketing initiatives, ensuring alignment with business objectives while constantly refining strategies to maximize impact. Your role will be both strategic and hands-on—guiding the team, working closely with clients, and collaborating across departments to push the boundaries of what’s possible in digital marketing. You have a deep understanding of the full funnel, balancing acquisition, retention, and brand growth while leveraging data-driven insights to drive sustainable performance.

KEY RESPONSIBILITIES

Delivery Management (40%)

• Lead the Performance Team to achieve client KPIs
• Directly contribute to the management of top-tier clients
• Maintain an overview of budget pacing and goal pacing across all clients and teams
• Develop growth marketing strategies and direction for new clients - groom performance managers to adopt learnings of your strategies
• Contribute to the onboarding of new clients by creating media plans and performance roadmap in collaboration with the Performance Team
• Signs off on media plans and performance roadmaps 
• Work closely with the Data team on producing solutions that will drive efficiency in reporting, insights, and campaign management
• Continuous monitoring of resourcing, time, and effort distribution of teams on the delivery of retainers.
• Secure account stability and profitability by ensuring client happiness in a business-sustainable manner

Business Development & Commercial Management (30%)

• Drive revenue growth by identifying opportunities to sell additional services based on the needs of clients
• Participate in new business initiatives – audit, strategize, and develop proposals for prospect clients
• Contribute to resource planning and business forecasts
• Ensuring the team is delivering within the scope of work and managing scope creep

Team Management and Development (30%)

• Set the standard for performance road mapping, project management, media planning, campaign experimentation, and budget management
• Lead and develop Performance Managers, and Performance Specialists
• Develop our internal processes by documenting procedures, streamlining work, improving communications between teams, and owning the onboarding process of clients and new hires 
• Conduct individual development plan and performance reviews with direct reports
• Observe and coordinate training for development areas at an individual and team level
• Be proactively involved in the raining and development of performance members; developing the skills of tthe eam through on-the-job coaching, support, and guidance
• Develop best practices, processes, and SOPs in delivering successful growth strategies and tactics
• Ensuring the team’s adherence to the correct processes and following best practice
• A strong pulse on productivity (client hours bought vs actual delivery)

Stakeholders - CEO & COO 

KPI - Client Satisfaction, Revenue and Team Productivity 

WHAT YOU WILL BRING 

The minimum qualifications for this role include:

• 8+ years of managing successful performance marketing teams ideally at an agency or ad tech provider
• 3+ year of people management experience
• Proven track record in leading effective marketing operations and driving significant impact in the management of marketing campaigns 
• Expert proficiency in Paid channels: Search, Social (Facebook, IG, LinkedIn, TikTok, etc), Programmatic, Video Ads, Display, and Email 

Preferred qualifications for this role include:

• Demonstrated success in managing numerous client campaigns and managed over $5M in annual advertising spends
• Elasticity to manage from strategy to planning, to execution, to optimization, to strategic refinement
• Proven experience with Project Management software (bonus points if you’re a ClickUp pro!)
• Superb communication skills (written, verbal) and collaboration skills (co-located, hybrid, virtual)
• Ready to bring your A-game and collaborate with stakeholders from across the board, along with excellent people leadership capabilities
• Comfort working in fast-paced geographically dispersed teams

Traits that make you a great fit for Kaliber

• Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
• Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
• Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action.
• Curious about the Bigger Picture: You strive to understand what drives performance and business success.
• Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high 

HAVE YOU MADE IT THIS FAR?

If you’re still reading, we think there’s a strong chance you might be our kind of person—and maybe you think that we could be a good fit too! Go and send in that application :)