Performance Director

WHO ARE WE?  

Our vision is to transform human behaviour into actionable intelligence. 

SQREEM is a leading Cognitive AI company specializing in delivering Behavioral Intelligence, a transformative approach to understanding, mapping, and predicting human behavior. 

Using our proprietary Cognitive AI model, we process over 4 billion unrelated and unstructured data signals daily from the Open Web across 70+ countries. By decoding patterns, uncovering intent, and analyzing behaviors, we transform vast, complex datasets into actionable intelligence that businesses rely on to make smarter, more precise decisions. 

Our innovative technology powers ONE, our proprietary end-to-end platform, which enables organizations to turn complex behaviors into clear, data-driven insights. From understanding audience intent to curating highly refined segments, ONE bridges the gap between data and decision-making, empowering businesses to unlock meaningful engagement at scale. 

The result is the world’s largest library of privacy-first, non-PII, GDPR-compliant intent and demographic signals, including ID-free cohorts that meet the highest global privacy and security standards, such as HIPAA, COPPA, GDPR, and ISO-27001. 

To reach an under 18 audience, our platform, TotallyAwesome, is a contextual-first marketing solution that enhances ad effectiveness without using personal data and guarantees 100% brand safety. By combining human moderation, AI and psychological expertise, we deliver the right content to the right audience at the right time. Our multi-channel solutions reach over 600 million monthly users in APAC across Apps, Sites, YouTube and Gaming. 

WHAT WILL YOU BE DOING? 

The Performance Director will play a pivotal role in overseeing and optimizing the company’s campaign operations, ensuring operational efficiency, compliance, and profitability. This strategic position is ideal for a seasoned Performance Marketing professional who possesses robust operational oversight and leadership experience. You will report to the Head of Campaign Operations and collaborate closely with the SVP of Commercial Operations and Governance to drive process improvements and align Performance marketing, campaign operations & trading commercial strategies with broader business objectives.

How will YOU contribute to the Team?

● Campaign Operations Oversight:

○ Oversee end-to-end campaign processes, including planning, execution, and optimization of media buys across all digital platforms.

○ Conduct comprehensive reviews of the company’s end-to-end campaign operations workflows.

○ Identify and implement opportunities for process improvement, automation, and risk mitigation.

● Capability Assessment:

○ Evaluate the current campaign operations/trading team’s skillset, structure, and operational efficiency.

○ Provide recommendations for training, resourcing, and performance enhancement to ensure the team remains competitive and effective.

● Strategic Collaboration:

○ Work closely with the SVP of Commercial Operations and Governance to ensure campaign operations & trading commercials align with company policies and broader business goals.

● Performance and Risk Management:

○ Monitor key campaign performance metrics and analyze performance trends.

○ Ensure compliance with regulatory standards and internal governance frameworks.

● Reporting and Insights:

○ Deliver regular updates and analytical insights to the CFO/COO.

○ Support informed strategic and financial decision-making through data-driven recommendations.

● Governance and Compliance:

○ Ensure all campaign operations & trading activities adhere to internal controls and external compliance requirements.

WHO ARE WE LOOKING FOR?

Experience: 12+ years’ experience in Performance Marketing & Campaign Operations in global/regional companies (preferably multimarket experience), including Performance strategy, activations and commercials.

Expertise:

● Strong hands-on experience across major digital advertising platforms, including Google Ads, Meta Ads, TikTok, and leading programmatic DSPs.

● Proven ability to optimize pricing and performance to ensure competitive media buying rates and maximize campaign efficiency.

Leadership: Proven track record of:

● Demonstrated experience in guiding, coaching, and upskilling Campaign Operations teams on advanced platform strategies and performance-driven optimization tactics.

● Strong ability to troubleshoot technical issues across multiple advertising platforms.

● Proven capability in managing teams and overseeing day-to-day operational excellence.

● Active contributor to pricing and commercial strategy initiatives.

● Analytical Skills: Exceptional analytical abilities with a keen eye for detail.

Communication: Strong leadership and communication skills, capable of engaging with senior leadership (C-level or equivalent) in fast-paced or global environments.

Strategic Mindset: Ability to think strategically and align campaign operations & commercials with overall business objective.

OUR ETIQUETTE  

We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. In our culture, we live by the following values:  

• Innovation & Agility 

• Teamwork & Collaboration 

• Data Integrity & Ethics 

• Results driven performance 

• Human by design 

Our people are at the heart of what we do and the driving force behind our growth and success. We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team. We believe in offering opportunities to learn and grow every day and we have a strong track record in developing great people. 

We are proud to be an equal opportunity workplace. We review job applications without regard to their race, color, religion, gender identity, national origin, citizenship, age, and marital status. 

PERSONAL ATTRIBUTES

 

• You are a self-starter, independent and problem solver. You consider yourself a high-performance personality 

• Understand what it means to deliver excellence. 

• Good sense of humor and ability to stay calm under pressure. 

• Well-organised with excellent communication and time management skills. 

WHAT CAN WE OFFER YOU 

• Our people are at the heart of what we do and the driving force behind our growth and success.   

• We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team.   

• We believe in offering opportunities to learn and grow every day, and we have a strong track record in developing great people.  

• We are proud to be an equal opportunity workplace. We review job applications without regard to their race, color, religion, gender identity, national origin, citizenship, age, and marital status.  

• Social work environment  

• Flexible working arrangements  

• Mentorship programs  

• Remote working support across multiple markets   

• We are a team of passionate experts. We are not just leading this industry; we are defining it. 

Please send us your resume in English to [email protected].