As a PR & Marketing Pathfinder Intern, you will support marketing strategies for APAC clients, develop media relations, and enhance TransUnion's brand presence. Responsibilities include content creation, event organization, and performance analysis across various marketing channels.
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What We'll Bring:
At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
Step into the role of PR & Marketing Pathfinder Intern at TransUnion, where you’ll be the pivotal bridge between our marketing and PR strategies and the distinct needs of our APAC clients and target audience. In this role, you’ll harmonize our overarching marketing vision with localized initiatives, ensuring relevance and impact within the APAC market. You will be working closely with Internal and External Marketing Manager, to develop marketing contents to promote B2B and B2C products, while sustain the thought leadership and no.1 CRA position for the APAC markets.
As CDS is officially launching in HK very soon, we are expecting to encounter more media enquiries, consumer enquiries, complaints and unforeseeable distractions. Not to mention, we are also expanding quickly in Philippines and other SEA markets.
What You'll Bring:
- Master Degree in Journalism, Communication, Public Relations and Marketing or relevant majors
- Good knowledge in MS Office applications (including MS Excel and PowerPoint)
- Proficiency in Chinese (Mandarin and Cantonese) and English, with excellent communication abilities
- A good team player with positive mindset, proactive & dynamic
- Experience in Digital Marketing, social media platforms management, content creation, and content creation tools will be an advantage
Impact You'll Make:
- Develop and execute media relations strategies, focusing on building brand awareness, thought leadership and enhancing TransUnion public image.
- Work across functions, not only limited to Hong Kong & Philippines but also TransUnion International, and understand the end-to-end project implementation.
- Support in materials development of press release, briefing documents, videos, digital assets, blogs, case studies, newsletters and corporate presentations.
- Assist in organizing company events, such as insight sharing events, webinars, customer events, trade shows and expos.
- Analyze media and digital marketing performance, adapting strategies for continual improvement.
- Conduct research to provide updates on the market and industry as well as identify opportunities for promotions, business development and growth.
- Gain hands-on marketing experience from execution to distribution, not limited to PR, digital, content development, CRM and social media.
TransUnion's Internal Job Title:
Intern, Marketing CommunicationsTop Skills
Content Creation Tools
Digital Marketing
MS Office
Social Media Platforms
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