The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: Well knowledge of optimization and marketing tools [google analytic, tag manager, etc], relevant experience within fintech and or P2P companies will be a plus.
- Running and oversee overall paid channel performance campaign
- Create & Optimization for Google Ad campaigns (SEM)
- Create & optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
- Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
- Supervise the paid listings on third party websites and media partners
- Supervise all performance tracker and measure all marketing campaigns
- Regularly review paid channel analytics reports and recommend optimization action plans to sales and marketing teams
- Proficient in spoken and written English
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
- Proficient with digital marketing tools i.e. Google Analytic, appsflyer, google tag manager, etc
- Strong proven track record for managing millions in ad spend
- Self-driven
- Degree in Marketing communications or equivalent
- Past relevant experience in the Financial industry/fintech is highly valued
Preferred characteristics:
- Detail-oriented without missing the big picture;
- Able to process, synthesize and derive an actionable conclusion from big data;
- Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;
- Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus
- Able to become an excellent individual contributor as well as a reliable team player.
- Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.
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The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
