Onboarding & Enablement Specialist

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for an Onboarding & Enablement Specialist who will deliver an exceptional first-year employee experience, combining human connection with AI-powered efficiency. They will design and facilitate high-touch onboarding for the first 90 days, maintain key touchpoints through the first year, introduce new hires to AI tools, and use AI-driven insights to continuously improve onboarding processes, materials, and engagement in partnership with teams across the business. Their AI-focus will not be limited to efficiency, but will also include delivering interactive AI experiences, resulting in a true AI-first onboarding program.

The Onboarding & Enablement Specialist will run the new hire experience from employee day one through their first year anniversary, with the majority of support for the first 90 days. This role will combine human connection with AI-powered efficiency to deliver a scalable, high-touch onboarding journey that fosters engagement, skill readiness, and long-term retention.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $104,500 - $140,000
    • Zone B: $97,500 - $131,500
    • Zone C: $92,000 - $123,500
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • $118,500 - 158,500

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Sr. Manager, L&D (Interim reporting into Director, People & Organizational Development)

As an Onboarding & Enablement Specialist you’ll …

• Deliver impactful onboarding programs by facilitating live and virtual sessions, coordinating welcome experiences, and ensuring alignment with company culture, values, and role expectations.
• Leverage AI to enhance program management through automated scheduling, personalized communications, creation of learning resources and experiences, and generating onboarding analytics.
• Enable new hires in AI adoption by introducing company-approved tools, teaching best practices, and guiding ethical AI use—ideally through interactive AI-driven learning experiences.
• Work cross-functionally  by partnering with HR, IT, business unit enablement, and managers to provide smooth role transitions and access to necessary resources.
• Foster first-year engagement through continued touch points, including 30/60/90-day check-ins, role-specific enablement, and one-year anniversary surveys and assessments

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as an Onboarding & Enablement Specialist if you:

• Bring 4+ years of experience in onboarding, enablement, learning & development, or a related field.
• Know how to design and deliver engaging onboarding or training programs, both live and virtual.
• Use AI tools to streamline workflows such as scheduling, content creation, personalization, and analytics.
• Understand AI applications in learning and enablement, and can train others on tools, best practices, and ethical guidelines.
• Collaborate effectively across HR, IT, and business units to ensure smooth role transitions.
• Communicate with clarity and confidence, excelling in facilitation and presentation with diverse audiences.
• Take a data-driven approach, analyzing feedback and metrics to drive continuous improvement.
• Care deeply about fostering employee engagement, culture, and belonging from day one through the first year.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.