Job Description:
Regional Marketing Manager, NPWT, APAC (Solventum)
3M Health Care is now Solventum
At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue.
We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you.
The Impact You’ll Make in this Role
As the Regional Marketing Manager of NPWT, APAC, you will support the overall business growth strategy, lead marketing plans, implement marketing strategies and campaigns for the NPWT business of Medical Surgical business across APAC, and implement strategic plans aligned to corporate initiatives. You will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
- Lead the development and execution of Marketing strategies, plans, and tactics in conjunction with fellow business leaders to ensure the achievement of business objectives for the NPWT business under Medical Surgical across the APAC region.
- Sets branding strategy in alignment with business directions, and leads internal and external teams on development and execution of integrated brand and/or product marketing programs, including packaging design projects, promotion activities, digital marketing, CRM, pricing promotions, and sales/ demo materials. Manages approval of program tactics, ensuring legal and trademark compliance, and implements tactical shifts when necessary.
- Determines product portfolio strategies across the pyramid tiers, based on understanding of all segments and both product and customer life cycles. Aligns brand and portfolio strategies, including elements such as sub-brands, fighter brands, private label, ingredient branding, and licensing, with marketing goals.
- Manages New Product efforts with cross-functional team; leads cross-functional team through gate review process for new products; partners with R&D/Laboratory and Finance to develop realistic business cases that clearly define the risks, rewards, and resources needed. Develops and implements effective New Product launch plans that fully realize the business opportunity.
- Develops and implements pricing strategies and tactics in line with business goals and customer insights on value perceptions.
- Partners with sales to develop strategic customer relationship approaches. Maintains strategic relationships with key channel partners. Leads the development and direction of a market coverage strategy, and manages trade marketing budgets and trade marketing programs in partnership with Sales teams.
- Leads cross-functional team, ensuring their understanding of key market concepts and measures that are critical to the business. Provides training on key marketing concepts to other teams when needed.
- Develop an in-depth strategic market research (consumer, competition, new business models) and identify the market and consumer’s major trends and market opportunities. Formalize recommendations to feed the growth strategy of the business. This includes analyzing data from market research, social media analytics, and other sources to identify emerging trends and opportunities. Adjusts marketing strategy to meet changing market and competitive conditions
- Responsible for the forecasting and planning process, such as estimates of product acceptance, clarification and interpretation of market/industry size and future potential
- Ensures compliance with industry and regulatory requirements and reporting regarding working with customers.
Your Skills and Expertise
To set you up for success in this role from day one, Solventum requires (at a minimum) the following qualifications:
- Bachelor level university/college degree in Marketing or Business Administration is required. Master’s degree is preferred.
- A minimum of 10 years of relevant working experience in medical devices industry;
- Expert/master knowledge and experience with the most current theories and practices in marketing/digital marketing, market research, omni-channel marketing, branding, CRM etc.
- Proven ability to influence senior-level stakeholders and skillfully communicate with insights and data.
- Very strategic thinking with proven ability to develop and execute complex strategic business plans.
- Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication and presentation skills. Strong analytical ability and understanding.
Work location: Singapore or Hongkong, China
- Hybrid Eligible
Travel: May include up to 30% of time.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
Solventum offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, Solventum regularly benchmarks with other companies that are comparable in size and scope.
Solventum is committed to maintaining the highest standards of integrity and professionalism in our recruitment process. Applicants must remain alert to fraudulent job postings and recruitment schemes that falsely claim to represent Solventum and seek to exploit job seekers.
Please note that all email communications from Solventum regarding job opportunities with the company will be from an email with a domain of @solventum.com. Be wary of unsolicited emails or messages regarding Solventum job opportunities from emails with other email domains.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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