Role Overview
You will own growth for ExpressVPN’s mobile app across the full user lifecycle — from onboarding to renewal. This role combines strategy and execution: you will define what to test, and also drive those experiments end-to-end.
This is a hands-on individual contributor role with high ownership. You’re expected to think like a growth lead, but operate like a builder.
Key Responsibilities
Growth Strategy & Opportunity Sizing
- Identify and prioritize high-impact opportunities across paywalls, onboarding, activation, and retention
- Build and maintain a structured experimentation roadmap grounded in data, user behavior, and business goals
- Develop hypotheses based on funnel analysis and user segmentation
Experimentation & Execution
- Own end-to-end A/B testing: ideation → brief → implementation → analysis → rollout
- Maintain strong experiment velocity across mobile surfaces (paywalls, upsells, lifecycle flows)
- Translate insights into follow-up tests and scalable product improvements
Lifecycle & Monetization Optimization
- Optimize onboarding, activation, engagement, and cancellation flows
- Design and test monetization levers (pricing, trials, discounts, upsells, downgrades)
- Improve core metrics: conversion, ARPU, retention, and renewals
Analytics & Insights
- Define and track key growth metrics and funnel performance
- Deep dive into user behavior (cohorts, segments, drop-offs) to uncover opportunities
- Communicate results clearly—wins, losses, and learnings
Cross-Functional Collaboration
- Partner with product and engineering to scope and ship experiments quickly
- Work with design to iterate on high-performing paywalls and user flows
- Align with marketing and retention teams to ensure a cohesive growth strategy
Requirements
Experience
- 2–5 years in mobile app growth, product growth, or experimentation roles
- Experience with subscription or freemium products
- Proven track record of A/B tests that improved conversion or retention
- Familiarity with App Store and Play Store ecosystems
Skills
- Strong analytical thinking with the ability to turn data into action
- Hands-on experience with tools like Firebase, AppsFlyer, Amplitude, Google Analytics, or similar
- Comfortable owning both strategy (what to do) and execution (making it happen)
- Ability to move quickly, prioritize effectively, and iterate based on results
- Clear communicator who can influence cross-functional stakeholders
What This Role Is (and Isn’t)
- Owns the growth roadmap—not just executes tickets
- Runs experiments directly—not just coordinates them
- Balances speed with rigor—no analysis paralysis
- Focused on impact (conversion, revenue, retention)—not just output
#LI-NL1
- At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
- Please upload your resume as a PDF and do not include any salary or compensation information in it.
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
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