The Marketing Automation Campaign Specialist is responsible for the creation, quality assurance (QA), execution, and maintenance of automated marketing programs. This role is tactically focused on the execution of Marketing Automation Platform (MAP) related activities using Eloqua. Reporting to the Marketing Operations Manager, this individual will work with the Global Program Marketing Manager and Field & Partner Marketing teams to execute demand generation programs. This will also require frequent collaboration with the Content and Creative teams. The ideal candidate must be project, detail and data oriented, highly motivated, and highly organized.
Responsibilities
Standardize, cleanse and upload contact lists into the marketing automation platform
Assist in the technical conceptualization of demand generation and nurturing program strategy
Create emails, landing pages, and forms within a text editor
Manage data integrity and build custom audience segments
Build, review, and launch marketing campaigns within the marketing automation platform
Document marketing operations processes, programs and procedures
Monitor and report on effectiveness metrics related to tactics and programs
Job Requirements
3+ years of technical experience working with marketing automation platforms (Eloqua preferred), and HTML/CSS (JavaScript a plus)
Proficient in Microsoft Excel and a working knowledge of relational databases and CRM systems (SFDC preferred)
Undergraduate degree or equivalent
An appreciation of marketing technology stack offerings with an eagerness to learn and experience working with new marketing tools
A passion for metrics driven marketing
SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact [email protected] or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.
