Plan and execute localized marketing strategies and integrated campaigns for mobile and PC games in Thailand. Support game launches, updates, seasonal content, and live-service initiatives while coordinating internal teams and external agencies. Manage campaign budgets, timelines, and deliverables across digital, social, and offline channels. Monitor player behavior, campaign performance, and market trends to generate insights and optimize future marketing efforts while maintaining global brand alignment.
About the Hiring TeamLevel Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role Entails
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role Entails
We are looking for a Marketing Manager based in Bangkok to plan and execute marketing initiatives for mobile and PC game titles in Thailand. This role focuses on driving player awareness, engagement, and growth through integrated marketing campaigns. The ideal candidate is data-driven, creative, and deeply familiar with the local gaming market.
Job Description:- Plan, develop, and execute marketing strategies and campaigns tailored to the Thailand market for mobile and PC games.
- Support go-to-market planning for game launches, updates, seasonal content, and live-service initiatives.
- Coordinate with internal teams (creative, community, PR, product) and external agencies to deliver integrated campaigns across digital, social, and offline channels.
- Manage campaign timelines, budgets, and deliverables to ensure efficient and timely execution.
- Monitor campaign performance, player behavior, and market trends, and provide insights to optimize future initiatives.
- Ensure all marketing activities align with global brand guidelines while remaining locally relevant.
- 3+ years of experience in marketing, preferably within gaming, entertainment, or digital industries.
- Strong understanding of mobile and PC gaming audiences in Thailand.
- Experience managing digital and social media campaigns.
- Good analytical skills with the ability to interpret performance data and insights.
- Strong communication and project coordination skills.
- Passion for gaming and familiarity with live-service games is a plus.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Tencent Singapore Office
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