Marketing Manager, WFJ, SEAA & SG

Why This Mission:  

The ambition of WFJ in SEAA is to accelerate our business by focusing on the following areas: 

• Build brand equity  

• Elevate client engagement  

• Leverage and adapt Global brand strategy  

• Bring High End business to next level 

• Reinforce our backbones 

To achieve our ambition, we need to build and execute the right Marketing and Client strategy in mid and long run, and to develop deep knowledge & intelligence of our clients  

Impact You Can Create In The Role: 

•  Ensure the excellent execution and orchestration of marketing plan and activities by working closely with our Marketing community in SEAA markets as well as WFJ Division & team. 

• Transform the WFJ client journey towards a more client-centric and unified experience, leverage CRM data and analysis in order to build intelligence and recommendations to support the development of adequate Marketing & Retail orchestrations. 

MARKETING AND ORCHESTRATION 

• Collaborate closely with SEAA markets to reflect on the marketing strategy and orchestration, ensuring alignment with global guidelines and local market insights, challenges, and opportunities. 

• Maintain holistic view of each WFJ campaign, and ensure all the functions in WFJ division Marketing team are working towards SEAA markets requests 

• Measure campaigns success and efficiency to achieve WFJ objectives & share recommendations to Global based on SEAA learnings & needs (i.e. drive to store platforms, social media campaigns…) 

• Partner with Communications team on specific studies helphelp crafting the right Media and PR strategy and improve our targeting / campaign efficiency   

• Foster innovation by sharing best practices & success stories among local, SEAA and North Asia markets and Global Marketing community  

• Work closely with Regional Merchandising and Retail & Learning teams to adjust marketing activities, in order to support the business needs and priorities  

• Be the main point of contact with WFJ division Product Marketing team for marketing tools development   

CLIENT STRATEGY 

• In partnership with the Client Experience & Engagement Manager, to gain knowledge on our client, constant fine tune and reflect on client journey, strategic relevancy and effectiveness to ensure positive impact to the business and the client experience in the markets  

• Share client data and insights, and best practices across markets and regions 

• Build on client learnings and partner with Fashion, FBP and external partners to capture potential market opportunities.   

You are Energised by  

• Formulating SEAA Marketing strategies through expertise across Marketing products and tools  

• Thinking innovatively of different ways to approach projects & challenges, leveraging insights, data, and strategic planning 

• Understanding the specificities of the luxury retail industry, in particularly the Watches & and Fine Jewelry category and stay updated of current competitor environment, being agile, flexible and able to deal with ambiguity 

• Being able to navigate between global / regional / local counterparts