Marketing Manager - South East Asia

Job Summary

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth across the Southeast Asia markets. The Marketing Manager delivers campaigns that ensure consistent messaging, strong market positioning, and measurable business impact.

Working within an innovation-driven environment, the Marketing Manager translates complex technology solutions into compelling value propositions for diverse audiences, including enterprise decision-makers, technical buyers, and partners, primarily in the healthcare market. The role requires a blend of strategic thinking, data-driven decision-making, and hands-on campaign execution. The dynamic and growing region currently focuses on Singapore, Indonesia, Thailand, Malaysia, Vietnam and The Philippines. 

 Responsibilities

 Strategic Planning & Market Positioning

• Develop comprehensive marketing plans aligned with corporate and local growth objectives, product strategy, and regional priorities
• Define clear target segments, buyer personas, and value propositions for enterprise and technical audiences
• Lead go-to-market (GTM) planning for product launches, feature releases, and strategic initiatives
• Conduct market research and competitive analysis to identify opportunities, gaps, and differentiation strategies
• Translate complex technology capabilities into compelling, outcome-driven messaging frameworks

Integrated Campaign Management

• Design and execute multi-channel global marketing campaigns spanning digital, content, events, paid media, ABM, and social
• Ensure consistent brand positioning and messaging across all campaign touchpoints
• Partner with regional marketing teams to localize campaigns while maintaining global brand standards
• Develop demand generation programs to drive awareness, engagement, pipeline creation, and revenue contribution
• Manage campaign timelines, deliverables, and cross-functional coordination to ensure on-time execution

Content & Thought Leadership

• Oversee the creation of high-impact marketing assets including white papers, case studies, blogs, videos, webinars, and executive presentations
• Collaborate with regional subject matter experts to develop thought leadership content that positions the company as an industry leader
• Ensure content aligns with different stages of the buyer journey and supports both marketing and sales efforts
• Maintain consistent messaging across website, digital campaigns, sales collateral, and email communications

Sales & Cross-Functional Alignment

• Partner closely with local sales teams to align marketing initiatives with pipeline and revenue goals
• Support field marketing initiatives and key account-based marketing (ABM) programs
• Collaborate with product management and corporate communications teams to ensure integrated messaging

Performance Measurement & Optimisation

• Define KPIs and success metrics aligned with business objectives (e.g., MQLs, SQLs, pipeline contribution, conversion rates, ROI)
• Monitor and analyse campaign performance using marketing automation (Hubspot) and analytics tools
• Generate actionable insights and present performance reports to senior stakeholders
• Continuously optimise campaigns, messaging, and channel mix based on data and market feedback

 Budget & Vendor Management

• Develop and manage marketing budgets, ensuring efficient allocation of resources
• Oversee relationships with agencies, media partners, and external vendors

Brand Stewardship & Global Consistency

• Safeguard brand integrity across local markets and touchpoints
• Ensure compliance with regional regulations and industry standards
• Drive consistent customer experience across digital and offline channels

Events, Conferences & Trade Shows

• Develop and execute a local events strategy aligned with InterSystems brand, demand generation, and revenue objectives
• Identify and evaluate industry conferences, trade shows, executive forums, user groups and seminars to maximize visibility and ROI
• Lead end-to-end event planning and execution, including budgeting, logistics, vendor coordination, booth design, sponsorship management, and on-site activation
• Collaborate with sales leadership to define event goals, target accounts, meeting strategies, and pipeline contribution targets
• Create compelling event messaging, presentations, demos, and collateral tailored to audience segments and regional markets
• Coordinate executive speaking opportunities, panel participation, and thought leadership sessions to position the company as an industry leader
• Develop pre-event and post-event marketing campaigns to drive attendance, engagement, and follow-up conversion
• Manage lead capture processes, ensuring seamless integration with CRM and marketing automation systems
• Track and report on event performance metrics including lead quality, pipeline influence, cost per lead, and ROI
• Partner with regional teams to support local seminars, customer roundtables, and partner events while maintaining global brand consistency
• Continuously evaluate event performance and optimize future participation based on data-driven insights

 Team Management

• Lead, mentor, and develop a high-performing marketing team setting clear goals, providing regular feedback, and creating growth opportunities that attract and retain top talent — driving a collaborative culture where creativity, accountability, and innovation thrive in pursuit of regional business objectives

 Experience and Qualifications

Essential

• Is goal-oriented and enthusiastic; is energized by challenges; has a strong work ethic and a positive, “can-do” attitude when faced with obstacles
• Ability to solve difficult problems; develops creative solutions; ability to identify key issues/problems through analysis and questions; attacks problems systematically; sees non-obvious relationships
• Strong understanding of digital marketing, demand generation, and marketing automation
• Ability to translate technical concepts into clear, customer-focused messaging
• Excellent cross-functional collaboration and stakeholder management skills
• Analytical mindset with proficiency in marketing metrics and reporting
• Strong project management and organizational capabilities
• Proven experience in marketing communications, creating and executing integrated marketing campaigns and programs, and brand development, with performance reporting
• Proven experience in managing marketing agencies relationships (PR agencies, design agencies, etc.) 

Desirable

• Ability to collaborate effectively with people of comparable talents and different strengths; handles conflict constructively; willing to pitch in and do the mundane things that need to be done; treats people at all levels and all roles with respect
• Committed to tasks while adhering to time-line; ability to balance multiple tasks simultaneously without details falling through the cracks; has high standards for thoroughness, completeness and accuracy
• Ability to handle changes in direction and work priorities with ease; is positive and level-headed under pressure; adaptable
• Experience in B2B technology marketing, preferably in a global or matrixed organization
• Willingness to travel

  Education and Training

• Marketing or Business Degree
• 10+ years prior experience in a comparable marketing role, ideally for marketing communication for software technology