The Marketing Manager will design and implement B2C marketing campaigns, focusing on customer acquisition, retention, and performance optimization. Responsibilities include developing revenue growth strategies, managing full-funnel marketing activities, optimizing marketing performance through data analysis, and collaborating with various teams to achieve strategic objectives.
Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:
- Grow Relentlessly: Striving to become our best, most authentic selves.
- Enable Teamwork, Disable Politics: Only by forging togetherness, can we help each other succeed.
- Test | Measure | Act: Staying curious and reinventing ourselves, through innovation and experimentation.
- Focus on Impact: Creating impact through bias for action and tangible results.
- Serve with Obsession: Building win-win relationships for the long-term by having a cus
As an imaginative and strategic marketer, you’ll be responsible for designing and implementing B2C campaigns across the full marketing mix with a focus on all things digital. You’ll work on driving brand awareness, new customer acquisition, and activation and retention of existing users. Your love of data and relentless drive to achieve results means you’ll constantly look for actionable insights to optimise the campaigns. This is a regional role, you will manage one direct report, and you will report into the Head of Marketing.
What you will do:
- Revenue Growth Strategy:
- Identify market and seasonal opportunities to develop and implement revenue-focused marketing strategies aligned with company objectives and regional market trends.
- Collaborate with data, product, and customer success teams to gather informed insights and formulate strategies.
- Align and prioritise marketing efforts with revenue goals and objectives specific to each market within the region.
- Customer Acquisition and Lifecycle Management:
- Lead full-funnel marketing efforts through online and offline marketing activities, including but not limited to, promotion, paid media, events/webinars, affiliate and partnership, content and social strategy, and referral programs.
- Increase customer lifetime value (CLV) by using data to identify retention milestones and implement retention strategies to drive upsell/cross-sell, reduce churn and grow loyalty
- Develop compelling content themes to educate customers.
- Marketing Performance Optimization:
- Undertake regular reporting and analysis to identify opportunities for optimisation
- Balance BAU strategies with experimental tactics, running A/B tests and hypotheses testing to improve performance and conversion rates.
- Allocate marketing resources effectively across the region to maximize ROI and achieve performance targets.
What we are looking for:
- A critical thinker and problem solver who can analyse complex situations, identify problems, and devise effective solutions.
- A visionary who can see the big picture, set long-term goals, and develop strategies to achieve them - do what is right, not what is easy.
- An efficient time manager who is agile and has successfully navigated in fast-paced, dynamic environments while juggling multiple projects efficiently.
- Strong in analytics and have a data-driven mindset
- Have hands-on experience with any CRM/marketing automation tools like HubSpot, SalesForce, Braze, Marketo etc.
- At least 5 years of marketing experience in the fintech, banking, financial services, Saas, ecommerce, or AppTech industry.
- Bachelor’s degree in Business, Marketing, Commerce or related field. Additional marketing certifications are a plus.
- Strong interpersonal and leadership skills, with the ability to work collaboratively across teams.
- Have knowledge of the payment/banking/financial landscape in Southeast Asia will be a plus
- Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
- Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
- Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
- Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit!
- Learning & Development - We believe learning should never end and we support everyone with curated learning programs on our internal learning platform.
- Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity
Top Skills
CRM
Funding Societies Singapore Office
112 Robinson Road, #08-00, Singapore, Singapore , Singapore, S068902
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