Marketing Manager, Payments (B2B)

Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:

• Grow Relentlessly: Striving to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, can we help each other succeed.
• Test | Measure | Act: Staying curious and reinventing ourselves, through innovation and experimentation.
• Focus on Impact: Creating impact through bias for action and tangible results.
• Serve with Obsession: Building win-win relationships for the long-term by having a customer obsession.

The marketing manager plays a key role in strategic planning and execution of integrated marketing initiatives to drive pipeline and revenue with our one-stop cash flow management platform. The ideal candidate will have a strong background in fintech or financial services marketing, with a proven track record of delivering results through product-centric, integrated marketing campaigns across paid, owned and earned channels.

What you will do:

Strategy Development

• Develop and execute comprehensive marketing strategies for our products, including market research, positioning, messaging, and end to end, integrated go-to-market plans.
• Build and manage audiences across the marketing funnel to orchestrate intent-driven nurturing campaigns.
• Navigate data sets, measure and report on the performance of marketing campaigns, adjusting strategies as needed to achieve revenue goals.
• Collaborate with product, sales, and customer success teams to align on product features, benefits, and customer support strategies.

Product Launches

• Lead cross-functional teams to successfully launch new products and features, ensuring they meet market needs and are communicated effectively to target audiences.

Lifecycle Management:

• Increase customer lifetime value (CLV) by using data to identify retention milestones and implement retention strategies to drive upsell/cross-sell, reduce churn and grow loyalty
• Lifecycle comms to engage potential and existing customers, and improve key growth metrics such as activation, retention and cross-sell.

Campaign Management

• Develop compelling content themes and narratives to educate customers on the product value proposition. Work closely with our content team to communicate across various channels (website, social media, email campaigns)
• Develop and execute through-the-line marketing campaigns that drive product adoption, usage and retention.
  

Lifecycle Management:

• Increase customer lifetime value (CLV) by using data to identify retention milestones and implement retention strategies to drive upsell/cross-sell, reduce churn and grow loyalty
• Lifecycle comms to engage potential and existing customers, and improve key growth metrics such as activation, retention and cross-sell.

Customer Insights

• Gather and analyse customer insights to inform product development and marketing strategies. Use data to understand customer behaviour, preferences, and feedback.

Market Trends: 

• Stay abreast of fintech industry trends and competitor activities to ensure our products remain competitive and innovative.

What we are looking for:

• Bachelor’s degree in Business, Business Analytics, Marketing or related field. A Master’s degree or relevant professional certifications are a plus.
• At least 5 years of marketing experience in the fintech, banking, or financial services industry, with at least 5 years in a product marketing or demand generation role.
• Experience in developing and delivering integrated marketing campaigns across paid, owned and earned channels.
• Strong data-driven mindset with experience in user segmentation and intent-driven orchestration, market research and data analytics tools. SQL and Hubspot skill is preferred (1 year).
• Customer-centric marketer with experience in communicating with internal and external stakeholders to build and maintain ICPs.
• Great understanding of the fintech landscape, especially payments and the regulatory environment in Singapore and Southeast Asia.
• Creative and structured thinker with the ability to generate innovative marketing ideas and strategies.
• Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong interpersonal and leadership skills, with the ability to work collaboratively across teams.

• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
• Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
• Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit!
• Learning & Development - We believe learning should never end and we support everyone with self-learning L&D allowances.
• Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity