Marketing Manager, CoA SG

A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the Role

You will be responsible in leading the overall full funnel go to market marketing strategy and executions, delivering brand and product awareness and driving purchase consideration of all Harman Consumer Audio (COA) brands including JBL, Harman Kardon, Mark Levinson, and other legacy audio brands. You will own Harman’s COA cross-channel marketing campaign directions and will also be working with multiple stakeholders (i.e: sales, product, ecommerce etc.) that are responsible for developing channel-specific testing and optimisation strategies. You will play an integral part of the team, in being the local marketing spokesperson leading conversations to drive a cohesive strategy to ensure brand growth and commercial success. You will need to work closely with the SG Business Development Manager and distributors to support the overall business direction, and delivering plans that are optimized for Singapore’s business growth. Strong understanding of local consumer insights are imperative. You will also need to work with the product planning and strategy team for product trainings and promotions.

Having an understanding of how to bridge global – regional – local requirements is key to this role. You will also need to have analytical rigor, a deep understanding of consumer and country level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly moves the needle. If you are an experienced marketer, proven problem-solver, have strong attention to detail, and are able to flex between thinking big and diving deep, you are who we are looking for!

Your Team

This is an independent contributor role, and you will report directly to the Senior Director, Asia Consumer Marketing; dotted line reporting to the Singapore Business Development Manager.

What You Will Do

The Marketing Manager will be responsible in owning and driving the following key marketing needs across COA Singapore:

Category Strategy and Brand Management

• Be able to win in the Singapore market as an American audio brand!
• Work with the commercial and APAC category product leads to develop the Go to market marketing strategy for Singapore’s marketing pillars that meets both short- and long-term business goals. This would include all planning and management of Singapore’s marketing budgets based on commercial targets.
• Align with the global-regional brand vision to shape the strategic and execution of Singapore’s marketing communications.
• Owns marketing narrative by balancing brand and product stories, ensuring integration and consistency in storytelling channels
• Understand the local consumer behaviour and industry trends to be applied to all marketing initiatives and launch plans
• Be able to connect the overall global-regional vision with local plans to deliver what works for the market
• Ensure that the external stakeholders understand the overall organisation marketing strategy with successful implementation; this would include working on how to build a cross functional marketing plan across categories to drive synergies
• Proactive in identifying and introducing new consumer trends, media opportunities or key learnings

360 Marketing Activations

• Develop, manage and oversee COA marketing campaigns across all functions. This would also include working with 3rd party agencies to develop a year long activation plans to drive brand affinity, consumer engagement and commercial success across both offline and digital.
• Manage and drive all digital always on activations which includes paid search, SEO, paid social, content calendar, EDM comms that best engages the Harman COA consumers
• Track and measure campaign successes, providing data backed insights to optimise campaigns and find new opportunity areas
• Work with stakeholders on the execution of POS to provide the best consumer experience
• Plan and execute roadshows, sponsorship events and exhibitions
• Strategic negotiation and effective marketing executions of local influencers
• Manage owned digital assets (including .com). Oversee and recommend websites enhancement to maximize audience opportunities (data capture, store visits, shop now etc), in tandem with regional roll-out plans and local change requests.
• POC for all indirect and direct ecommerce marketing activations to drive ecomm revenue growth

What You Need

• 10+ years of experience in managing and executing multiple consumer campaigns and long-term brand to consumer engagement through a diverse media mix. Digital & ecommerce planning experience is a must.
• Understanding for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
• Be able to translate the global / regional vision that fits effectively for the Singapore audience.
• Experience working with agencies and budget negotiation.
• A track record in developing compelling consumer communication
• Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.
• Excellent communicator and be able to perform well in a matrixed organisation. Demonstrated experience leading and having collaborative partnerships with commercial, product and other cross functional teams.

What is Nice to Have

• Strong budget management.
• Ability to adapt and learn in a rapidly changing environment and demonstrate a sense of urgency without being quickly frustrated or easily flustered.
• Prior experience in Consumer Electronics or FMCG industries.
• Excellent oral, written and presentation skills

What Makes You Eligible

• Successfully complete a background investigation as a condition of employment

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.