Marketing Manager, ASEAN

Available Location: Kuala Lumpur, MalaysiaAbout the Role
Cloudflare is looking for an enthusiastic B2B Enterprise marketing manager, who is dynamic, creative, and analytical. The individual has a track record of delivering creative programs that generate new prospects and grow the marketing revenue pipeline. This person will be dedicated to growing our businesses in ASEAN.
You will create, launch, and drive a series of campaigns that span a variety of online channels - email, social, and webinars. You will also drive our in-person and virtual events tactics and end to end execution. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to think strategically and orchestrate many moving parts. You must have the basic working knowledge and expertise of the demand generation marketing funnel and lead flows. The right candidate will have the ability to work cross-functionally with all teams in-region and with teams in San Francisco and Singapore. This is a regional role based in Kuala Lumpur, Malaysia.
What you'll do

• Report into the Head of Marketing, ASEAN based in Malaysia
• As the ASEAN marketing manager, you will be responsible for both online and offline marketing tactics and execution for the region
• Work in cross-functional teams and collaborate closely with global demand generation, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of marketing initiatives
• Align marketing initiatives to directly support sales objectives, focusing on lead generation and opportunity development.
• Assess campaign performance using SFDC and Tableau reporting, evaluate ROI, and provide data-driven recommendations for improvement.
• Plan, promote, and host field marketing events (trade shows, conferences, executive dinners, and workshops) across ASEAN that capture prospects and help move them into customers.
• Work with cross-functional team members (e.g, Design, Sales, Finance, Product) to orchestrate high-impact integrated marketing campaigns.
• Work with the global marketing teams to optimise and localise global campaigns to ensure market relevancy.
• Manage campaigns from strategic planning and execution to evaluation, ensuring smooth project management throughout. Oversee timelines, track ROI, and implement data-driven optimisations to continuously improve performance.
• Communicate campaign results to key stakeholders.

Examples of desirable skills, knowledge and experience

• 8+ years proven experience in B2B marketing (enterprise software, SaaS, regional marketing and/or info security experience a plus)
• BA/BS in Marketing, Business, Economics, or other quantitative field
• On the digital side, you will be supporting our digital teams to help with execution and optimisation of online marketing campaigns across multiple channels (e.g. email, webinars, social media, etc.).
• In addition, you must have experience in planning, budgeting and managing trade shows, events, and conferences from start to finish
• Have proven track record of launching successful online and offline marketing campaigns and driving qualified leads in the funnel
• Strong project management/organisational skills and the ability to successfully manage multiple initiatives at once
• Strong interpersonal skills, collaborative, and the ability to coordinate across multiple departments in different time zones
• Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales and other marketing goals
• Analytically inclined, exceptional organisational skills, with rigorous attention to detail
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
• Having a strong sense of curiosity and passion for learning
• Exhibit strong stakeholders' management and communication skills
• Hands-on experience with Salesforce, Marketo, Asana, and Tableau, will be an advantage.