Cboe Global Markets is expanding its institutional presence across the Asia Pacific region and is seeking a driven, entrepreneurial Marketing Manager to own and execute regional marketing strategy. Reporting to the Senior Director of Institutional Marketing, this role will serve as Cboe's marketing lead in APAC, responsible for regionalizing global marketing plans, driving demand for Cboe's derivatives and data products, and building strong partnerships with regional sales teams and institutional clients.
The ideal candidate brings a deep understanding of the APAC derivatives landscape, institutional investor audiences, and the ability to operate independently while staying tightly coordinated with global marketing functions. This person will act as an owner, not just executing plans handed down, but shaping strategy for the region, identifying opportunities, and driving results.
Key Responsibilities:
Develop, execute, and manage a comprehensive regional marketing plan aligned with global priorities, adapting messaging, channels, and tactics to regional audience needs and market conditions.
Partner with the global institutional marketing team to localize multi-channel campaigns (advertising, email, digital, events) for APAC markets, ensuring relevance across key institutional segments.
Serve as a strategic partner to APAC sales teams and Derivatives Market Intelligence team, developing region-specific collateral, sales enablement materials, and educational content that directly supports pipeline development and client engagement.
Own the planning and execution of Cboe's presence at regional conferences and industry events in coordination with Brand, Sponsorship, and Marketing Programs.
Oversee translation and adaptation of marketing materials for regional languages and market contexts, ensuring consistency with global brand standards.
Define regional KPIs, report on campaign performance, and proactively surface market trends, competitive insights, and client feedback to sales and institutional marketing team.
Requirements:
Bachelor’s degree in marketing, communications or related field.
Minimum of eight years relevant work experience, preferably at a retail brokerage firm or investment management firm.
Fluency in one or more Asia-Pacific languages (Chinese, Japanese, Mandarin and/or Korean)
Experience running effective multi-channel marketing campaigns for the retail investor audience preferred.
Partnership marketing experience, particularly with retail broker dealers, a plus.
Knowledge of the financial markets and investing strategies, specifically futures and options, a plus.
Strong writing and editorial skills with the ability to translate complex subject matter into easily understood marketing and educational materials. Knowledge of derivatives a plus.
Working knowledge of CRM and e-mail marketing tools a plus.
Strong organizational and project management skills with the ability to manage multiple, competing priorities.
Knowledge of social media and digital marketing strategy and platforms.
Superior analytical and quantitative skills.
Availability for occasional meetings during U.S. and EMEA hours may be necessary.
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Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.
