Lead development and execution of brand and marketing plans for APAC portfolio: strategy, annual plans, activations, pricing, launches, distribution, forecasts, budgets, and market/competitor analysis to drive sales and profitability.
Job Description:
Job Summary：
- Brand Manager leads the development and execution of the brand plans to drive company growth and profit.
What are we looking for?
- University Degree, preferably in Business/Marketing/Brand Management
- Solid experience in brand marketing in international FMCG companies (minimum 3 years)
- Experience in Brand Manager role not less than 1.5 years
- Good analytical, presentation and communication skills
- Ability to manage several different and complex projects at the same time
- Fluent English
What will be your key responsibilities?
- Develop and deploy long-term and short-term strategy to drive portfolio
- Lead annual marketing plan
- Develop activation strategies, communication and promotion plan, pricing strategy, new product launches, and distribution priorities
- Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
- Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
