Hello. We're Blood.
Our purpose is to revolutionize periods.
Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores, making more than 12 million periods better so far.
We've now launched No Days Off, a baby diaper brand backed by the same obsessive focus on our customers' needs, product performance and innovation, and we're building a core team to build this brand from the ground up!
Key Responsibilities
Build and maintain a monthly tracker covering competitor activity across:
Pricing and promotional mechanics
Display formats and in-store presence
E-commerce listings, PDPs, and digital shelf
Creative messaging, campaign themes, and social content
Synthesise findings into a short monthly POV (1–2 pages) that surfaces what is changing in the competitive landscape and what it may signal for Blood's positioning, pricing, or comms strategy
Identify whitespace opportunities and flag any urgent shifts that require a faster response
Support the Ecommerce Manager with performance data pulls, affiliate tracking, and analysis to help inform decisions on the programme
Help document what is working across affiliate content – what formats, messages, and partners are driving engagement and conversion – so findings are accessible to both stakeholders
Maintain a clean, up-to-date view of the current affiliates roster including basic performance data and content categorisation
Assist in developing TTL (through-the-line) launch materials and timelines
Track campaign milestones and flag risks to ensure launches stay on schedule
Support ideation, execution and tracking for initiatives
2. Affiliates Support
Provide practical support to the Ecommerce Manager (who leads the affiliates programme) and the Brand & Content Executive (who handles affiliate outreach) – helping both to run the programme more efficiently.
3. Support for Upcoming NPD Launches
Provide hands-on support to the marketing team in planning and executing go-to-market activities for new product launches.
4. Brand Events & Retailer Activation Planning
Support the planning and execution of brand-led events and retailer activations that bring Blood to life in market
1. Category & Competitor Analysis
Kickstart and maintain Blood's monthly competitor intelligence function – tracking how our competitive set is moving across channels and translating that into actionable insight for the team.
What We're Looking For
Currently studying or recently graduated in Marketing, Business, Communications, or a related field
Strong analytical instincts — comfortable building trackers, synthesising data, and forming a clear point of view
Commercially curious with a genuine interest in brand, retail, and consumer behaviour
Excellent written communication skills — able to translate complexity into clear, concise outputs
Highly organised and proactive, with the ability to manage multiple workstreams simultaneously
Familiarity with social media platforms and digital marketing channels
Learning Objectives
Learn to read a market — understanding what competitor moves signal about broader category shifts, not just reacting to individual tactics
Understand how channel fit changes depending on a product's audience and need-state
Gain real exposure to what a TTL launch looks like end-to-end — from brief to in-market
Understand how marketing, ecommerce, and trade teams need to align for a launch to land well
Build confidence owning a workstream within a team, including managing timelines and flagging risks
Develop a working understanding of how affiliate channels function — the relationship between content, trust, and conversion
Learn to interpret performance data and distil it into a clear so-what for the team
Practice writing concisely for a professional audience with a clear point of view (the monthly POVs are good training ground for this)
Get comfortable presenting findings to a team, not just completing tasks in the background
Strategic & Commercial Thinking
Campaign & Launch Execution
Digital & Performance Literacy
Communication & Stakeholder Skills
Blood Central Singapore, SGP Office
71 Ayer Rajah Crescent, Central Singapore, Central Region, Singapore, 139951
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