Job Description
Are you a marketing leader who loves to influence business approaches with cultural insight? Do you enjoy building a brand & portfolio strategy in upcoming markets and inspiring consumers?
We are looking for a strategic leader to join the LEGO Group in its exciting journey in India and the Emerging Asia Markets. The mandate of BU IEA is to build the awareness and penetration of The LEGO Brand through its Active Consumer Base’ and reaching audiences far and wide in our markets.
Core Responsibilities
Brand Marketing Strategy & Implementation
Lead the team to develop BU India & Emerging Asia’s (IEA) go-to-market brand & portfolio strategy, and the local communication strategy / execution plans for all themes/campaigns across all audiences while ensuring balanced approach across all retailer channels.
Drive efficiency and effectiveness in the execution of local marketing plans and media performance, helping to drive the marketing innovation agenda and a test & learn focus, aligning strongly with digital and trade.
Inspiring change and putting the consumer/shopper voice at the heart of decision making and developing GTM strategies underpinned by sound market insights.
Foster strong internal relationship with related partners to champion global direction and share/adopt the best methodology.
Role model The LEGO Group’s Marketing approach (OESP) to planning and tracking performance with the team. Work closely with the team to continue to optimize processes to ensure efficiency.
Lead & optimize agency relationships as well as strong partnerships with IP partners developing and completing joint business plans.
Translate global insights and campaigns into local insights and campaigns, displaying strong knowledge of markets India, Indonesia, Thailand, Philippines and Vietnam.
Business leadership
Full accountability for all franchises, being responsible for the brand team’s budget management, ensuring a flexible and agile approach to full year spend based on in-year traction.
Represent the brand and franchises at wider BU IEA business planning & traction meetings – providing insight and corrective actions.
Collaborate closely with counterparts in local BU Team, Sales and Operations to drive the overall brand and business strategy and take fast decisions on critical topics.
Play key business leadership role as a member of BU leadership team.
People leadership
Embed and sustain a workplace culture in the respective team (LEGO Brand Framework, Leadership Playground, D&I and Wellbeing)
Support individual development through HR core processes, IDPs, training, and ongoing coaching and sparring.
Role-model integrated marketing ways of working with Trade, Digital, Public Relations, Marketing Planning & Effectiveness teams.
Play your part in our team succeeding
This role will be part of the Markets & Channels APAC Market Group team, a group of professionals who support markets and channels across APAC to deliver The LEGO Groups vision and short term as well as long term business results. Specifically, this role will be in the India & Emerging Asia markets business unit team, which is a dedicated, diverse and lively team with members working seamlessly together on the same goal.
Do you have what it takes?
Strategic marketing background with track records of strong business performance related to Indian and Southeast Asian consumer/shopper insights
Be able to balance between taking and using global solutions as much as possible while also having the creativity, drive and appetite to drive innovation adapting and in some cases developing local solutions tailored for the local market Audience.
A creative approach backed by data insights and a track record of developing innovative, impactful marketing solutions.
Strong team leadership and the ability to inspire teams.
A digital native with strong experience in on-line and off-line consumer marketing and building strong brands.
Experience in PR and amplifying brands through partnerships and external opportunities
Ideally, experience with a major brand or with FMCG or a similar consumer-focused fast-paced marketing environment
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
