Marketing Campaign Associate/Senior Associate

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

About the Role

Circles is hiring a Marketing Campaign Associate to support the execution of growth-driving campaigns across digital, brand partnerships, offline activations, and Gen-Z–focused social channels. This role plays a key part in building unaided awareness, cultural relevance, and social proof for Circles.Life among Gen-Z and millennial audiences.

Key Responsibilities

Social Content & Forums

• Support development of Gen-Z–native social content to build unaided brand awareness on platforms such as TikTok and Lemon8 on top of Instagram

• Support development of social-centric content for paid social ads and the website

• Support with forum and community seeding across platforms such as Reddit and HardwareZone

• Ensure content aligns with Circles.Life’s evolving tone of voice and brand personality

• Monitor sentiment and engagement to inform future messaging

Campaigns & Brand Partnerships

• Support the planning and rollout of marketing campaigns across digital, social, CRM, and offline channels

• Assist with campaign briefs, timelines, asset management, and internal coordination

• Support the sourcing, coordination, and management of brand partnerships aligned with Gen-Z and millennial lifestyles

• Track campaign performance and compile post-campaign insights

Events & Offline Activations

• Support planning and execution of physical pop-ups and offline activations, including partnerships with lifestyle spaces and venues

• Coordinate Circles.Life-branded zones featuring experiential activities aligned with audience insights

• Manage logistics such as timelines, asset production, and on-ground coordination

• Support post-event reporting, capturing engagement metrics, qualitative feedback, and content outputs

Performance Tracking & Optimization

• Monitor performance across campaigns, partnerships, events, and social content

• Support reporting on reach, engagement, CTR, conversion, and brand health signals

• Contribute insights and recommendations to improve future campaign effectiveness

Qualifications

• 4-6 years of experience in marketing, campaigns, partnerships, brand, or social roles

• Strong coordination, communication, and stakeholder management skills

• Understanding of Gen-Z and millennial digital behaviors and cultural trends

• Highly organized, detail-oriented, and execution-focused

• Proactive self-starter comfortable operating in a fast-paced environment
   

Preferred Qualifications

• Experience with partnerships, events, pop-ups, or offline activations

• Familiarity with TikTok, Lemon8, Reddit, Instagram and online forums

• Good understanding of performance and brand metrics

• Ability to perform light creative edits using Canva, Figma, or similar tools

• Experience using AI tools (e.g. ChatGPT, Midjourney, Gemini) for ideation or efficiency

• Background in tech, telco, or digital-first consumer brands is a plus

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.