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Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
*This is a 12 months contract role, assigned to Singtel's office
Responsibilities
- Support Marcom team to develop and execute effective marketing and communications strategies and go to market plans; manage and execute new, non-traditional marketing channels, content approaches and partnerships to build brand awareness, shape perceptions, drive purchase behaviour, drive engagement and nurture brand loyalty.
- To manage and execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behaviour, customer engagement, nurturing brand loyalty and drive new customer acquisition for our client’s products and services. Supporting Marcom team in all Go-To-Market plans to gain new customers through communication efforts.
- Work with marketing and business teams to develop strategies and campaigns to acquire new / existing customers.
- Work closely with creative agencies on developing and executing communications that may include paid advertising, websites, social media, in-stores and/or on-ground activation.
- To support in the planning and execution of events that includes sourcing, logistics, communication and collaterals needed for brand, product and services launches.
- Ensure consistency in key communication message across all customer touchpoints – online, shops and etc
- To manage and execute ATL, Social, Digital integrated communications that aid retail operations, including and not limited to In-store POS, visual display, direct mailers, electric mailers, flyers.
- Keep abreast of marketing trends & adopt a test-and-learn mentality.
- Management of allocated marketing budgets that includes raising PO, closing invoices and forecasting.
Requirements:
- Diploma or Degree in Marketing / Mass Comms / Digital Marketing preferred
- Min 1-2 years relevant working experience in a consumer environment, working with or developing communication materials, in a marketing communication role , advertising or marketing agency. Candidates with a Telecommunications or Content background will be preferred.
- Strong organizational and project management skills with the ability to multi-task, and good interpersonal skills will be essential.
- Strong verbal and written communication skills, with an eye for detail
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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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