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Sun Life Financial, Inc.

Manager, HNW Market & Competitor Insights

Posted 26 Days Ago
Be an Early Applicant
In-Office
Singapore, SGP
Senior level
In-Office
Singapore, SGP
Senior level
The Manager analyzes competitive intelligence and market insights in the HNW sector, supporting strategic decisions across regions. The role enhances product strategy by benchmarking competitors, tracking market trends, and collaborating with teams to prioritize product features.
The summary above was generated by AI

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

JOB PURPOSE

The Manager, HNW Market & Competitor Insights provides structured, accurate, and timely competitive intelligence to support HNW product strategy, PSC decisions, product prioritization, and cross‑market alignment.

This role owns the HNW competitive database, market scanning, and insight consolidation required to support Singapore, Hong Kong, and Bermuda product teams, enabling the business to stay ahead in a highly competitive HNW landscape referenced in multiple product strategy reviews.

MAJOR ACCOUNTABILITIES

A. Competitive Benchmarking & Intelligence

  • Maintain and continuously enhance the HNW Competitive Database used by LT and PSC for decision making.
  • Benchmark competitor products across HK, SG, and Bermuda using comparative dimensions such as premium competitiveness, feature sets, funding flexibility, guarantees, indices, benefit options, and liquidity.
  • Monitor reprice cycles and new product launches by the HNW competitors across markets.

B. Market Insights & Environmental Scanning

  • Track macro trends affecting HNW life demand
  • Consolidate insights relevant to product strategy themes such as legacy planning, diversification needs and shifting client preferences.
  • Provide monthly insight summaries into product trends across SG, HK and BMD.
  • Prepare competitive insights sections for PSC and LT meeting packs.

C. Cross Functional Collaboration

  • Partner with Pricing to provide competitor pricing and funding position.
  • Partner with Product Proposition to help translate insights into differentiators and value narrative.
  • Work closely with Distribution to capture broker feedback and reconcile perception vs. market data.

D. Support Feature & Enhancement Prioritization

  • Supply competitor driven context to prioritization
  • Provide data to inform whether enhancements are table-stakes vs differentiators across markets.

ROLE REQUIREMENTS

Education

  • Bachelor's degree in Business, Analytics, Finance, Actuarial Science, or related field.
  • Professional designations (FSA, CFA, CPM, etc.) are advantageous but not required.

Experience

  • Required
    • 5–7 years of experience in market research, competitive intelligence, life insurance analytics, or strategic product support within financial services.
    • Proven experience analyzing life insurance product structures—especially across IUL, UL, WL, Non‑Par Adj, savings vs protection, and various legacy/estate planning needs.
    • Demonstrated capability supporting multi‑region product teams, with an understanding of HNW market differences across Singapore, Hong Kong, and Bermuda/International.
    • Experience generating decision-ready insights for senior leadership forums (LT, PSC, PMO, strategy reviews).
  • Preferred
    • Experience in HNW insurance or private wealth insurance markets.
    • Background supporting cross-functional stakeholders (Pricing, Proposition, Distribution, Actuarial).
    • Exposure to competitive research sources, regulatory filings, market commentaries, or reinsurer insights.

Skills & Competencies

  • Strong analytical & synthesis skills, and curiosity‑driven with a strong interest in understanding market shifts, competitor behaviour, and product differentiation
  • Ability to produce concise executive‑level insights
  • High attention to accuracy and detail
  • Collaborative mindset—comfortable supporting multiple downstream users
  • Extensive professional network within the insurance industries

Job Category:

Actuarial

Posting End Date:

02/07/2026

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