Job Title: LUX Senior Global Brand Manager –Masterbrand &SFDG
Location: Singapore UL Campus
LM: Judy Zu
BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB
Come and work in one of Unilever’s 1B Euro Brand, the fastest growing brand in Unilever Skin Cleansing!
Born in 1924 as Lever Brothers’ first beauty soap - “Made like the costliest French Soap, sold for only 10 cents” -, today LUX is the second most penetrated beauty brand in the world, built around strong fragrance and skincare credentials. Sold in more than 100 countries, LUX is a truly global brand with its main footprint in Developing & Emerging markets (India, China, Brazil, Arabia, SEA, to name just a few).
2025 marked a major turnaround for the brand across all matrix- USG, share, UBS. The LUX team has given the brand a new light by creating the new brandverse, new brand visual identity, driving social-first transformation, and developing and executing a robust innovation plan under premiumization strategy. As a result, the brand is growing across all top 10 markets and is having a very strong momentum to deliver more growth in 2026 and beyond
In order to cement the brand’s turnaround & the new brand identity, and accelerate our pace of social first demand generation, we are looking for a Senior Global Brand Manager based in Singapore. This is a Global brand role where you will Lead the global LUX Masterbrand strategy, ensuring consistent brand identity, ever-green activation, and cultural relevance across all markets. Drive social-first transformation, communication excellence, engagement platforms and lead the social content studio to strengthen LUX’s position as a modern, up-to-date, premium beauty brand. You’ll be reporting to the LUX global brand lead and have one ABM reporting to you based out of Singapore
KEY RESPONSIBILITIES
Lead LUX brand strategic plan (BSP). Support GBL to craft the right strategic framework for the brand across 6Ps
Lead the ever-evolving brandverse and brand visual identity development together with the lead creative agency
Owner of various brand guidelines (e.g. digital assets, POSM, casting, wardrobe). Ensure consistency of visual identity and tone across all touchpoints.
Collaborate with agency partners to craft winning communication with best-in-class digital & content (social first) strategies, for LUX to win in the must conquer platforms (e.g. IG Tiktok) to reach and engage consumers.
Be the change champion for SFDG transformation, and owner of brand social strategy
Lead the content planning for global lighthouse social handles. Establish and lead the social content studio team
WHAT YOU’LL NEED TO SUCCEED
REQUIRED
Previous experience in masterbrand and brand communication related roles is essential, ideally within Unilever
Proven track record in crafting communications & brand engagement as well as previous experience in beauty is preferrable.
Proven experience in working with a diversity of markets, with appreciation for local culture, ability to spot & leverage on market, social and cultural changes.
Demonstrable skills and/or inclination in the following areas:
Consumer love – ability to immerse in the lives of our consumers and shoppers, understanding their pain points, needs and desires, what delights them so as to craft most relevant innovations and coms.
Analytical Power: ability to transform data and consumer insights into brand growth opportunities & excellent at using data to make informed decisions and recommendations.
Ability to juggle complexity and at the same time ability to prioritise ruthlessly.
Entrepreneurial mindset and bias for action – independent, self-starter who can work independently. Solid agility / adaptability to respond to changing market dynamics.
Strong interpersonal & Influencing skills: build effective relationships with partners in different countries.
Team leadership – driving psychological safety, creating an environment where everybody can express their ideas and different views are respected. Be a talent magnet and a leader who develops strong well-knit teams and cultivates a high performance culture for the small SG based team.
Communication/leadership skills – leading & galvanizing external partners.
Eye for beauty: attention to details and consistently delivers high-quality work.
Passion for growth and high performance – putting great care and rigor into what we do, being accountable for and taking pride of our work.
DESIRABLE:
10+ years of experience in Global & local marketing roles
Experience in Beauty and Personal Care
Experience in digital marketing
TO APPLY
Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.
You will be able to access your status update through the candidate tracking link.
In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available
Thank you for your interest and application.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
