Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact:
As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy.
Reporting to the Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. You’ll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
What you'll do:
- You will support the Lifecycle Marketing Lead to drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
- You will map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value
- Leverage research and Salesforce Marketing Cloud (SFMC) to gain insights into our customers engagement behaviour that can help inform programs of work
- Support the end-to-end execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement
- Create #beautiful content, comms and customer experiences that deliver on the project brief
- Assist with building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, and setting up batch sends
- Support the creation of data driven lifecycle briefs (insightful hypotheses, and user experiences)
- Analyse experiment and journey performance, tying it back to the original objectives and hypothesis
What you'll bring:
- Degree in digital marketing or similar field, with a few years of industry experience
- Experience with email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation
- Hands on experience with Google Analytics and internal dashboards
- You thrive in a dynamic environment and have a 'get stuff done' attitude
- Data-driven and customer-centric approach
- Excellent project management skills and ability to juggle multiple projects at once
- Innovative thinking and an ability to identify opportunities of value for the business and our customers
- Experience in Salesforce Marketing Cloud and Sales Cloud is a plus.
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Xero Singapore Office
Xero Singapore Office
18 Cross Street, Singapore, 048423
