Lead Consultant, Data and Marketing Effectiveness

Job Description:

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

Job Description

We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Key Responsibilities

• Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.

• MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.

• Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.

• Strategic Leadership: Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally.

• Project Ownership: Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.

• Pre-Sales & Client Management: Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success.

Requirements :

• Analytical Mindset: Strongly analytical, with the ability to translate business goals into actionable technical solutions.

• MarTech Proficiency: Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data-driven insights.

• Strategic Vision: Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution.

• Relevant Experience: 3-4 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.

• Workshop Facilitation: Proven experience in leading and delivering client workshops and strategy sessions.

• Passion for Innovation: A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.

• Flexibility: Willingness to travel as required to meet client needs and drive project success.

• Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.

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