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IPG Mediabrands

Junior Copywriter

Posted 20 Days Ago
Be an Early Applicant
Central Singapore
Entry level
Central Singapore
Entry level
As a Junior Copywriter at Mediabrands Content Studio, you will conceptualize and write creative content in collaboration with various team members. You'll contribute to integrated campaign ideas, present concepts to clients, and stay updated on social trends to generate engaging material for diverse platforms.
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Who We Are
Mediabrands Content Studio (MBCS) is part of IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG). MBCS is a media-fueled content practice designed to network and grow Mediabrands’ content and creative capabilities around the world. Strategically pairing new models of storytelling with Mediabrands’ global audience insights, MBCS develops and creates short - and long-form Original, Branded, Performance, and Campaign Content and provides a suite of entertainment solutions including media, talent, and production partnership development that powerfully grow brands. For more information about MBCS, please visit http://www.mbcsww.com.


The Opportunity
Are you a word wizard with a passion for big ideas and social trends? Do you excel in a fast-paced environment where creativity is key, and no idea is too small (or big)? If you want to make your mark on leading global brands across fashion, beauty, pharma, and beyond, we want to hear from you!

  • Conceptualize & Write: Bring ideas to life in collaboration with art directors, strategists, suits, and other creatives
  • Strategic Thinking: You’ll play a pivotal role in crafting clever concepts for integrated campaigns that make clients and audiences excited
  • From Big to Small: Whether it’s a headline or a full-blown campaign, you’ll take ownership and get things done—no task is too small for you
  • Client & Team Collaboration: Take your concepts from brainstorm to presentation, communicating your ideas confidently to clients and team members alike
  • Social Savvy: Stay on the pulse of social trends, coming up with innovative formats and ideas that get people talking and sharing


Ideally

  • Agency experience with a good digital portfolio that showcases your work
  • A good understanding of creative writing, social formats, and the power of storytelling
  • Ability to think for social media and 360 campaigns—whether it's a TikTok video, a reel, or a full campaign
  • From concept to client pitch—you're not afraid to take an idea and run with it, all while staying on brief and delivering results
  • Please include a link to your portfolio in your resume


We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.


MBCS is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.

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