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Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
Hiring Manager: Area Expert Marketing Director, Southeast Asia & Taiwan (SEAT) & Area Digital & Digital Commerce Lead Southeast Asia & Taiwan (SEAT)
Headcounts: 1
Period of Internship Required: January 2025 – June 2025
Preferred School/Course of Intern: Undergraduate students majoring in Marketing, Communication, Business
Job Purpose
The Digital Marketing field under the guidance of the Digital and Expert Marketing teams to drive digital acceleration and the development of transformational marketing programs across all categories in the Southeast Asia and Taiwan markets for both Consumer and Expert (such as healthcare professional etc.) audiences.
Key Responsibilities
You will be required to support in the following Digital Acceleration Programs:
Co-design the Influencer Marketing Strategy for SEAT:
- Support the development of the Influencer Marketing Framework in SEAT (Expert & Consumer Marketing)
- Support in the expansion of the KOL (Key Opinion Leader) and KEE (Key External Expert) reach that aligns with the brand values and consumer needs
Develop Content Strategy:
- Develop Expert and Social Commerce Digital Content Strategy for key brands across categories
- Work in close collaboration with other functional teams such as Brand Marketing, Local Expert teams and Medical Affairs to generate streamlined content
Support in the roll out of Digital/AI empowered Marketing Tools:
- Plan and Execute digital consultations with Experts on relevant digital platforms
- Plan and Execute Shopper Engagement activities on Ecommerce platforms
- Support and guide the use of AI empowered Expert and Consumer Marketing Tools within teams
Digital Marketing Performance Monitoring and Reporting:
- Generate Monthly Digital Marketing (CreativeX, Digital Governance) and Ecommerce Performance Reports
- Monitor and report on market adherence to Digital Marketing Governance guidelines and standards across all digital channels (website, social media, email marketing, etc.).
- Support in any ad-hoc digital marketing/data analytics support
- Support in the roll-out of Global Digital Marketing Projects (e.g. Website Migration)
- Perform Competitive benchmarking and generate insights to identify opportunities across brands to solidify regional eCommerce strategy
- Analyse creative and media performance data and deliver insights to enhance overall campaign effectiveness across markets.
Learning Outcomes
You will be able to expand your skillset in the following areas:
- Marketing Skills – Gain understanding on how to market consumer health products through digital across SEAT and across categories.
- Analytical Skills – Understand Media KPIs, analyse and interpret relevant datasets related to digital marketing campaigns.
- Stakeholder Management - Opportunity to work with stakeholders across the organization including marketing, Insights, regulatory, medical, and external stakeholders such as creative/research agencies.
- Project Management Skills – Coordination and facilitation of different crucial elements of a marketing plan execution with various stakeholders across local, area and global teams.
- Discover individual’s strengths, interest and suitability for the marketing arena.
Why You?
We are looking for students who have these business skills & competencies:
Business Skills and Competencies
- Business, Marketing, Communication degree
- Good understanding of digital platforms and their execution.
- Project management skill
- Marketing-related internship or experience is preferred.
Behavioural Skills and Competencies
- Excellent communication skills – both verbal and written
- Have high attention to details, follow through and focus on delivering assigned work.
- Entrepreneurial and open to new ideas
- Fast learner, self-motivated
- Able to work both individually and as a team player. Have a keen interest to help others
- A keen interest in consumer healthcare science, product and development, and a passion for knowledge.
Upon submission of applications, we will be contacting shortlisted candidates for an initial conversation to share more about Haleon and our recruitment process. We recommend you apply as soon as possible, because we accept ongoing applications and offer positions on a first come, first served basis.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
