Integrated Social Lead, APAC + SG

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

The Integrated Social Lead will define, champion, and evolve WPP Media's market-leading paid social media strategy and capabilities across the diverse markets of the Asia Pacific region. This role is tasked with building an industry-leading paid social practice that delivers media transformation for clients by leveraging advanced tactics across all relevant platforms. The mission is to drive superior media performance, seamlessly integrate paid social with broader media planning and buying, set regional standards of excellence, and achieve measurable business outcomes.

The Integrated Social Lead, APAC, will be a visionary architect, shaping and leading WPP Media's paid social discipline across the dynamic and diverse markets of the APAC region, with particular attention to Singapore Local and Regional Clients. This role demands a unique blend of strategic foresight, commercial acumen, creative innovation, and analytical prowess, with a deep understanding of how to optimize paid social strategies within holistic media plans across all social platforms. This leader will define regional best practices for paid social, foster collaboration across WPP Media agencies and client teams, and drive cutting-edge solutions. They will mobilize the enterprise to deliver unparalleled paid social expertise, leveraging WPP Media's proprietary technologies, industry-leading platform accreditations, and scaled partnerships to build better futures for our clients and communities in APAC + SG.

Skills and Experience 

1. Paid Social Strategy & Leadership

• Define and lead WPP Media's overarching paid social media strategy for the APAC region, aligning with media transformation and client success across all social platforms within the regional media context.

• Champion a unified paid social practice framework, integrating planning and buying into holistic media strategies, while developing advanced first-party data strategies for enhanced targeting and measurement.

• Identify, integrate, and operationalize emerging paid social trends, platform innovations, and strategic opportunities (e.g., AI in paid social, advanced programmatic buying, new media products).

• Guide performance creative strategies, leveraging DCO and AI-driven creative, and utilize automation and machine learning for predictive campaign optimization and efficient activation across paid social channels.

2. Client Engagement & Thought Leadership

• Act as a senior strategic advisor for WPP Media's top-tier clients within the APAC region, positioning the organization as the authoritative voice in paid social strategy, execution, and media investment across all social platforms.
• Cultivate trust and expand long-term relationships by providing visionary insights on cross-platform social media allocation, budgeting, and performance, driving new business and shaping regional market narratives.

3. Performance Measurement & Optimization 

• Establish and drive advanced measurement methodologies, including incrementality testing, multi-touch attribution, and unified media measurement models, for paid social media effectiveness and ROI across various client portfolios.

• Lead actionable analytics and A/B testing to continuously optimize paid social strategies and campaigns, enhancing engagement, audience growth, and demonstrable business outcomes across all regional markets.

4. Governance, Standards & Platform Alliances

• Establish and uphold regional standards for paid social media excellence, compliance, and ethical engagement across WPP Media's network, considering local regulations and media buying guidelines.

• Lead strategic alliances with all top social platforms and significant regional platforms, fostering innovation, competitive advantage, and access to beta features, particularly concerning media products, data, and measurement capabilities.

5. Collaboration & Talent Development

• Lead collectively by fostering strong collaboration and knowledge sharing across WPP Media's diverse agencies and expert communities (creative, strategy, data, media buying) within APAC + SG for paid social initiatives.

• Mentor, inspire, and develop high-performance paid social media professionals across the APAC + SG region, fostering continuous learning and growth with an emphasis on integrated social and media expertise.

Qualifications

• Experience: 10-12+ years progressive experience in paid social media leadership within a large media agency network, global media buying entity, or media-focused global brand. Extensive experience leading paid social strategy, execution, and significant media planning/buying across multiple APAC markets, including Singapore, is essential. Expertise in optimizing media spend across all major social platforms.
• Paid Social & Media Expertise: In-depth expertise across all aspects of paid social media: strategy, planning, activation, optimization, and measurement across comprehensive social platforms. Deep understanding of data privacy regulations (e.g., GDPR, local APAC laws), first-party data strategies, and how paid social integrates with broader marketing and media channels, considering APAC + SG market characteristics.
• Strategic & Analytical Acumen: Exceptional ability to translate complex challenges into clear, compelling paid social strategies. Superior analytical skills for interpreting data, identifying trends, and driving measurable business outcomes across diverse regional markets and integrated media campaigns.

• Regional Leadership & Communication: Outstanding leadership, communication (both written and oral), and interpersonal skills for leading a diverse, multi-market practice. Proven track record of leading high-performance, geographically dispersed teams, fostering innovation, and collaborating effectively across cross-functional partners.

• Innovation & Future-Forward Mindset: Highly forward-thinking with a relentless curiosity for emerging trends and technologies (GenAI in paid social/media, DCO, automation) relevant to APAC. Profound passion for brand building, digital content amplification, and leveraging creativity/media effectively, aligned with WPP Media's media transformation identity. Strong understanding of creative's interplay with paid media performance.

• Technical & Platform Fluency: Advanced proficiency in social media advertising platforms, bidding strategies, measurement tools, and analytics. Extensive experience with all major social advertising platforms and media buying tools prevalent in APAC.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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