Integrated Media Planner

Posted 2 Days Ago
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Singapore
Hybrid
1-3 Years Experience
AdTech • Digital Media • Marketing Tech
Marketing built on proof, not promises.
The Role
The Integrated Media Planner at Publicis Groupe will be responsible for developing media strategies, channel recommendations, and detailed media flow plans. They will also engage with clients and creative agencies, negotiate with media owners, and handle various aspects of media buying and operations.
Summary Generated by Built In

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Job Description

We are hiring for various client-facing and operational teams with integrated planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms. If you are strong in creatively integrating both traditional and digital elements into the overall media mix while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you! 

As an Integrated Media Planner, you will support your Manager in integrated media planning and buying.

Specifically, you will be involved in: 

1. Planning 

  • Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan 
  • Liaise with media owners for proposals 
  • Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying 

  • Negotiation with media owners for better rates and value adds 
  • Booking of ads and setup of digital ads– both managed service and self-service 
  • Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission 
  • Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing) 
  • Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings 
  • Competitive monitoring for offline media (ADEX) and digital media tracking 

Qualifications

  • At least 1 to 2 years’ of media experience across both traditional and digital media 
  • Meticulous, able to organise and prioritise tasks and work under tight timelines 
  • Resilient to change and willing to keen to learn new skills 
  • Strong communication skills, both written and verbal, with internal and external parties 
  • Good with numbers 
  • Regional reporting 
The Company
8,000 Employees
Hybrid Workplace
Year Founded: 1969

What We Do

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.

Why Work With Us

Check out these resources to learn more about what makes Epsilon EPIC:
• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

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