Integrated Media Planner

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Job Description

We are hiring for various client-facing and operational teams with integrated planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms. If you are strong in creatively integrating both traditional and digital elements into the overall media mix while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you! 

As an Integrated Media Planner, you will support your Manager in integrated media planning and buying.

Specifically, you will be involved in: 

1. Planning 

• Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan 
• Liaise with media owners for proposals 
• Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying  

• Negotiation with media owners for better rates and value adds 
• Booking of ads and setup of digital ads– both managed service and self-service 
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission 
• Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing) 
• Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings 
• Competitive monitoring for offline media (ADEX) and digital media tracking 

Qualifications

• At least 1 to 2 years’ of media experience across both traditional and digital media 
• Meticulous, able to organise and prioritise tasks and work under tight timelines 
• Resilient to change and willing to keen to learn new skills 
• Strong communication skills, both written and verbal, with internal and external parties 
• Good with numbers 
• Regional reporting