Position Summary
The Senior Planning Manager is a strong support to the Media Planning Director. You are part of the planning team responsible for multi market planning across the MSD business. The remit includes responsibility across 10 markets within the APAC region.. The focus for this role is on the media campaign planning, implementation, development and management of overall media plans, measurement plans and test-and-learns that serve as local and regional best practice across APAC.
With support and clear direction from the Media Planning Director. Lead the strategic design imperatives and communications idea to deploy a variety of data and intelligence to identify appropriate media solutions.
This role requires the ability to manage campaign planning development, intelligently plan and hands-on implement media campaign across all ecosystem. You must embrace and sell new digital tools and solutions. Excellent presentation skills and attention-to-details are essential to the job. Whilst the role requires very strong client skills, engagement is in an advisory capacity rather than to manage client relationships is critical.
Key Responsibilities
The Senior Planner Manager reports into the Media Planning Director and is responsible for all campaign planning and development of Centrally funded campaigns. There will also be a requirement to support local markets with local campaign responses to ensure consistency and quality control across the group. Further to this, providing sound media recommendation, flawless implementation, and post buy reporting with the Measurement team.
- Collaborate with the broader team to produce best-in-class campaign planning for both long-term growth and short term campaign objectives, simplifying complexity into succinct guardrails and guidelines
- Demonstrate a good understanding of the evolving digital landscape and seek out unique media opportunities for clients before or once they are released to market
- Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
- Collaborating with the broader team, turbocharge and leading the media planning, and digital best practices and drive OESP integration, designing and overseeing sprints that enable quick test and learns
- Set up, monitor, optimize Digital, Search and Social ads together with the Performance and Measurement teams
- Assist the Media Planning Director in managing and executing power partnerships with digital vendor
- Adherence to agency process / engage the right people at the right time - supply clear implementation briefs to the implementation team and offer support during the implementation process
- Advocate business priorities and gatekeep consistent delivery among local teams across the agency, from annual planning outputs to campaign implementation recommendations and after action reports
Desired Skills & Experience
- Strong knowledge of digital planning & implementation role in media agency and/or media partner
- Work experience specifically in media planning with a good knowledge of strategy, implementation, trading and buying process
- Solid understanding in creating and optimizing of audiences across paid and owned media
- Working technical knowledge of buying and trading tech including ad servers, verification tools and DSPs / DMPs etc
- 6+ years of relevant experience
- Strong knowledge of various markets’ media landscape across the APAC region
- Exposure to multiple market landscape across APAC preferred
- Great campaign planning skills
- Client and Project management skills
- Courage to experiment and recommend new implementation ideas and tactics
