Company Description
“To be the most loved everyday food and groceries destination!” - that’s our mission at foodpanda (small ‘f’).
foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives.
Job Description
We are hiring for the Head, Growth & Marketing position based in Singapore. This role will be reporting directly to the Managing Director. You will also work closely with the MD and other senior leaders to identify and execute high-priority initiatives that support the company's strategic goals.
Topline and Budget Management:
- Develop and manage the annual marketing budget, ensuring optimal resource allocation and ROI tracking
- Continuously develop and optimize marketing mix according to the objectives of the company
- Accountability for delivering topline OKRs in line with budget/targets
Growth Planning:
- Define and articulate a clear growth strategy aligned with business goals, focusing on both short-term and long-term objectives
- Identify key growth opportunities in target markets and segments, ensuring alignment with the overall business strategy
360 Marketing and Brand Management:
- Drive marketing campaigns and GTMs that effectively communicate best offerings and value propositions
- Lead marketing efforts accross full suite of channels, including performance marketing, social media marketing, demand growth, CRM and partnerships
- Develop and optimize multi-channel marketing campaigns to drive customer acquisition, conversion, and retention
- Continuously develop and grow brand love, ensuring consistency across all marketing channels and customer touchpoints
People Leadership and cross-functional alignment:
- Build, mentor, and manage a high-performing growth and marketing team, fostering a culture of collaboration, creativity, and accountability
- Provide guidance and direction in setting objectives and achieving marketing goals
- Work closely with the regional marketing team to develop and execute country strategy
- Work closely with the commercial teams across food and grocery businesses to meet business objectives
Qualifications
- Bachelor’s degree or above in Marketing or Business Administration, or equivalent practical experience. An MBA or advanced Degree is preferred
- 6+ years of experience in growth strategy and performance marketing, preferably in technology, e-Commerce, or food industries
- Proven track record of driving significant growth and overachieving performance metrics
- Excellent problem-solving and analytical skills, with the ability to generate insights and develop actionable recommendations
- Ability to reduce complex and complicated information into clear ideas
- Strong communication and interpersonal skills, with the ability to interact effectively with senior leaders and cross-functional teams
- Excellent stakeholder management, collaboration, and project management skills
- Excellent leadership and team management skills, with the ability to inspire and motivate a team
Additional Information
- A dynamic and challenging working environment with a steep learning curve
- Responsibility from day one in the leading food delivery company in the world
- The opportunity to be part of a happy, high functioning and smart team
- Periodic fun, engaging company events & team activities
- A company committed to developing you personally and professionally.
- A vibrant and international team with diverse backgrounds from all over the world
- A culture that empowers you to take full ownership of your work and career
Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.
