Head of Growth Marketing

About the company:

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

About the role:

We are seeking an experienced and commercially driven Head of Growth Marketing to lead the global growth strategy and customer acquisition initiatives.

This role is responsible for driving scalable growth across all digital channels by integrating performance marketing, paid media, social media strategy, conversion optimisation, data analytics, and regional marketing execution.

Working closely with Product, CRM, Sales, Data, Technology, Compliance, and Executive Leadership, the Head of Growth Marketing will develop and execute data-driven marketing strategies that accelerate customer acquisition, improve marketing efficiency, and support TMGM's long-term global expansion.

Key Responsibilities:

Growth Strategy & Planning

• Develop and execute the global growth marketing strategy aligned with business objectives.
• Build annual, quarterly, and regional marketing roadmaps to support customer acquisition and revenue growth.
• Identify new market opportunities, customer segments, and scalable acquisition channels.
• Define growth KPIs and establish clear performance targets across regions.
• Conduct market and competitor analysis to identify emerging trends and opportunities.

Performance Marketing & Paid Media

• Own the global paid acquisition strategy across Meta, Google, TikTok, DSPs, and other performance channels.
• Manage marketing budgets to maximise customer acquisition and return on investment.
• Optimise campaign performance through audience segmentation, bidding strategies, attribution modelling, and continuous A/B testing.
• Monitor and improve key performance metrics including CAC, CPA, CPL, FTD, ROI, ROAS, and LTV.
• Evaluate and introduce new acquisition channels to diversify marketing growth.

Social Media Strategy & Growth

• Develop and execute global and regional social media strategies aligned with brand and commercial objectives.
• Define content pillars, publishing cadence, and platform strategies across Meta, TikTok, Xiaohongshu (XHS), Telegram, LinkedIn, X, and other relevant platforms.
• Plan monthly and quarterly social media calendars.
• Balance brand awareness, customer education, community engagement, and conversion-driven content.
• Partner with regional teams, agencies, and content creators to maximise both organic and paid social performance.

Growth Analytics & Reporting

• Establish marketing measurement frameworks and reporting standards.
• Track, analyse, and report key marketing and acquisition metrics.
• Deliver actionable insights and strategic recommendations to executive leadership.
• Partner with Data  & CRM teams to ensure accurate attribution, tracking implementation, and dashboard development.
• Forecast marketing performance and optimise budget allocation based on data insights.

Funnel & Conversion Optimisation

• Optimise the end-to-end customer acquisition journey across websites, landing pages, and mobile applications.
• Analyse customer behaviour and identify opportunities to improve conversion rates.
• Lead conversion rate optimisation (CRO) initiatives through structured experimentation and A/B testing.
• Work closely with Product, Technology, UX/UI, and Development teams to improve user experience and marketing performance.

Creative Strategy & Market Intelligence

• Collaborate with Creative, Design, and Content teams to develop high-performing marketing creatives.
• Conduct competitor benchmarking and market research to strengthen campaign effectiveness and messaging.
• Drive creative testing strategies to continuously improve campaign performance.
• Ensure marketing assets remain consistent with the global brand while supporting local market adaptation.

Regional Growth Leadership

• Partner with regional marketing teams to execute scalable growth initiatives across global markets.
• Ensure alignment between global strategy and regional execution.
• Share best practices, campaign learnings, and performance insights across regions.
• Coordinate cross-functional initiatives with Sales, Product, CRM, Compliance, Technology, Operations, and Executive Leadership.

Budget & Team Leadership

• Own the global growth marketing budget and optimise investment across acquisition channels.
• Evaluate agency performance and manage external marketing partners.
• Mentor, and develop a high-performing Growth Marketing team.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

• Bachelor's degree in Marketing, Business, Digital Marketing, Data Analytics, Finance, or a related discipline.
• 5+ years of experience in Growth Marketing, Performance Marketing, or Digital Marketing.
• At least 5 years of leadership experience managing regional or global marketing teams.
• Proven experience in FinTech, Financial Services, Online Trading, Forex, CFDs, Crypto, or other high-growth digital industries.
• Strong expertise in Meta Ads, Google Ads, TikTok Ads, DSPs, Google Analytics 4, AppsFlyer, or similar marketing platforms.
• Deep understanding of digital acquisition, attribution, paid media optimisation, and marketing analytics.
• Strong commercial mindset with excellent analytical and problem-solving skills.
• Exceptional stakeholder management and cross-functional collaboration abilities.
• Excellent written and verbal communication skills in English.
• Experience leading multi-region marketing teams.
• Familiarity with financial products, online trading platforms, and global brokerage markets.
• Strong understanding of marketing technology (MarTech), attribution modelling, and customer analytics.

• Opportunities for enriching career growth, including exposure to regional contexts.
• Healthcare coverage (medical, dental, optical), gym benefits.
• Flexibility in smart casual dress code.
• Young, vibrant and open work culture.