Job Title
Head of Brand & CreativeJob Description
We’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
We are seeking a Head of Brand and Creative to lead the brand strategy and creative vision across all markets, ensuring consistent brand expression while driving creativity that differentiates IG Group in competitive markets.
Key Responsibilities:
Define and evolve brand strategy, positioning, and visual identity across global markets
Lead creative team including designers, copywriters, and motion specialists
Oversee creative output across all channels: campaigns, digital, social, content, events
Partner with regional marketing leaders to adapt global brand for local markets
Commission and manage external creative agencies and production partners
Drive creative excellence while ensuring brand consistency and regulatory compliance
Champion brand guidelines and governance across the organization
Report on brand health, perception, and creative effectiveness
Requirements:
12-15 years experience in brand and creative leadership roles
Proven track record developing and managing brands in regulated industries (financial services preferred)
Strong portfolio demonstrating strategic and creative excellence across multiple campaigns
Extensive experience managing creative teams of varying sizes and disciplines
Proven expertise managing external creative agencies and production partner relationships
Deep understanding of global brand management with demonstrated experience adapting for local markets
Excellent stakeholder management and communication skills at executive level
Knowledge of financial services marketing regulations and compliance requirements
Experience developing and championing brand guidelines and governance frameworks
Ability to measure and report on brand health, perception, and creative effectiveness metrics
Strategic thinker with strong commercial acumen
Crisis management and sensitive situation handling experience
Number of openings
1
