The Global Public Relations Manager develops PR strategies, manages media relations, oversees content development, and leads brand initiatives while collaborating with cross-functional teams.
About PatSnap
Patsnap empowers IP and R&D teams by providing better answers, so they can make faster decisions with more confidence. Founded in 2007, Patsnap is the global leader in AI-powered IP and R&D intelligence. Our domain-specific LLM, trained on our extensive proprietary innovation data, coupled with Hiro, our AI assistant, delivers actionable insights that increase productivity for IP tasks by 75% and reduce R&D wastage by 25%. IP and R&D teams collaborate better with a user-friendly platform across the entire innovation lifecycle. Over 15,000 companies trust Patsnap to innovate faster with AI, including NASA, Tesla, PayPal, Sanofi, Dow Chemical, and Wilson Sonsini.
Responsibility
- Strategy & Planning:
- Develop and own the global PR and communications strategy aligned with overall business objectives.
- Identify and prioritize key media markets, audiences, and channels for maximum global impact.
- Set clear KPIs (e.g., share of voice, message pull-through, media sentiment) and manage the PR budget.
- Media Relations & Storytelling:
- Serve as the primary global spokesperson and foster strong relationships with top-tier international business, tech, and industry media.
- Craft and pitch compelling stories—from major company milestones to product launches and executive thought leadership.
- Proactively manage global media inquiries and prepare spokespeople for interviews and public appearances.
- Content & Narrative Development:
- Develop core global messaging platforms and narratives that ensure consistency across all regions and communications.
- Oversee the creation of high-impact press materials, including press releases, byline articles, briefing documents, and executive speeches for a global audience.
- Brand Building & Reputation Management:
- Drive initiatives that build and protect the company's global reputation.
- Partner with regional teams to ensure local activation of global campaigns while maintaining brand integrity.
- Monitor global media landscape and sentiment, providing insights and managing potential issues.
- Cross-Functional Leadership:
- Collaborate closely with Marketing, Product, Executive Leadership, and Regional teams to ensure an integrated communications approach.
- Manage and mentor a PR agency network across different regions for seamless execution.
Qualifications
- Must-Have:
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- 8+ years of progressive PR/communications experience, with at least 3 years in a global or multi-market role.
- Proven track record of securing high-impact coverage in top-tier international media
- Exceptional English writing, editing, and verbal communication skills. Proficiency in another major language is a strong plus.
- Demonstrated ability to develop and execute successful global PR strategies from conception to measurement.
- Strong media network and established relationships with global journalists.
- Experience in managing complex, cross-functional projects and agency partners.
- Nice-to-Have:
- Experience in the Technology or SaaS sector.
Top Skills
Ai-Powered Platforms
Media Engagement Tools
Press Release Software
Patsnap Singapore Office
47 Scotts Road - Goldbell Towers, #11-03, Singapore, 228233
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