Job Title: ASEAN Marketing Manager
Office address: Suntec Tower 1, #36-01 Singapore
Reporting
- Head of Marketing, ASEAN
Our Company
We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data.
If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.
Job Description
What you will be covering:
This is an end-to-end field marketing role with a focus on demand generation in the emerging markets. You are detail-oriented and able to work independently with interpersonal skills across various teams to drive programs and deliver results.
Country Marketing Planning & Execution
- Contribute to quarterly marketing plans and associated budgets based on the defined Country strategic priorities of Singapore, Indonesia, Vietnam, Thailand, Malaysia, and Philippines.
Lead Generation
- Own and drive effective end-to-end demand and lead generation programs in collaboration with ASEAN sales leaders to support ASEAN business growth objectives.
- Accountable for delivering high-quality leads that achieve KPIs of MQL, marketing-sourced pipeline and marketing-sourced revenue
Program & Campaign Management
- Work closely with ASEAN sales leads to define and plan local marketing campaigns that support business growth and GTM
- Execute end-to-end marketing campaigns, including executive roundtables, seminars, masterclasses, webinars, tradeshows, social media, content syndication, telemarketing, e-Newsletters, direct mail, eDM drip nurture
Marketing Analytics & Performance Reporting
- Manage the leads upload, assignment and tracking with Marketing Operations and ensure data accuracy on SFDC and PowerBI
- Track and analyze campaign performance data on PowerBI to monitor leads conversion, pipeline creation and progression, and report on program ROI.
- Develop dashboards and slides for Monthly Performance Reports, Quarterly Business Reviews and Annual Performance Reviews
- Prepare and present on market conditions, competitor activities and campaign performance
Alliance Marketing
- Plan, develop and execute joint marketing campaigns with alliance partners to optimize the Alliance Partner MDF spend
- Develop and propose sponsorship packages to alliance partners in line with policy and guidelines to drive returns
Stakeholder ManagementASEAN sales organization
- APAC marketing programs, ops, digital, PR teams
- Finance, Legal and Procurement teams
- External partners, agencies and others
- Liaise and collaborate closely with key stakeholders to get buy-in, support and feedback:
Marketing Admin
- Manage the procurement (vendor sourcing, vendor onboarding), PO and invoicing processes with Procurement and Finance teams
- Manage budget tracking on Allocadia with Marketing Ops team
What you bring to the table:
You are a dynamic and results-oriented marketer who is hands-on and willing to roll up your sleeves to drive lead generation and pipeline progression for the ASEAN region.
- Bachelor’s Degree in Marketing or Business
- 5 to 7 years B2B Field Marketing experience in a fast-paced tech company
- Understanding of ASEAN IT markets and cultural differences
- Proven track record in the development and execution of demand generation campaigns that deliver on MQL and pipeline growth
- Attention for detail and strong project management skills with ability to recognise, adapt and respond to changing market and business environments
- Highly organized and multi-tasking to handle several campaigns and timelines simultaneously
- Initiative and willingness do what’s necessary to support the team and achieve successful business outcomes
- Strong communication and interpersonal skills, able to collaborate with, and positively influence a wide range of mulitfunctional stakeholders at Country, APAC and Global levels
- Good command of English and additional language – Mandarin or Bahasa Indonesia; able to do copywriting
- Working knowledge of SFDC, PowerBI, Marketo and Allocadia
- 5-10% overseas travel to cover events
About us
We’re a global team of innovators. Together, we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential.
Championing diversity, equity, and inclusion
Diversity, equity, and inclusion (DEI) are integral to our culture and identity. Diverse thinking, a commitment to allyship, and a culture of empowerment help us achieve powerful results. We want you to be you, with all the ideas, lived experience, and fresh perspective that brings. We support your uniqueness and encourage people from all backgrounds to apply and realize their full potential as part of our team.
How we look after you
We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.
We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.
