The Marketing Executive will develop and execute strategies to boost brand visibility, manage digital marketing, create content, and analyze market trends.
Company :
Vantage Automotive Limited
The Marketing Executive will support the development and execution of marketing strategies to enhance brand visibility, drive customer engagement, and contribute to business growth. This role focuses on implementing marketing campaigns, managing digital platforms, and creating content that aligns with the company’s objectives. The Marketing Executive will collaborate with internal teams and external partners to ensure consistent brand messaging while analyzing market trends and campaign performance to optimize marketing efforts.
Responsibilities:
- Assist in developing and executing marketing strategies and campaigns to drive brand awareness and lead generation.
- Manage digital marketing activities, including social media, SEO/SEM, email marketing, and paid ads.
- Coordinate content creation for promotional materials, social media, newsletters, and websites.
- Analyze and report on the effectiveness of marketing campaigns, using data to optimize strategies.
- Support the planning and execution of events, exhibitions, and product launches.
- Collaborate with internal teams and external agencies to ensure consistent brand messaging.
- Monitor market trends and competitor activities to identify new marketing opportunities.
- Manage marketing budgets and ensure campaigns are delivered on time and within budget.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-3 years of experience in marketing or related roles (experience in the automotive industry is a plus).
- Good Microsoft office applications knowledge i.e., MS PowerPoint
- Proficiency in SEO/SEM strategies and tools (e.g., Google Ads, Google Analytics).
- Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Understanding of email marketing platforms (e.g., Mailchimp, Salesforce) and CRM systems.
- Ability to analyze campaign performance using Google Analytics, Meta Business Suite, or similar platforms.
- Understanding of KPIs and ROI tracking to optimize marketing strategies.
- Familiarity with A/B testing and performance optimization techniques.
- Experience in planning and executing marketing campaigns and events (e.g., product launches, exhibitions).
- Strong organizational skills to manage timelines, budgets, and vendor coordination.
Top Skills
Google Ads
Google Analytics
Mailchimp
Meta Business Suite
Microsoft Powerpoint
Salesforce
Sem
Seo
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