Executive, Marketing (Motorrad)

“Build the Future of Automotive with Us."

Since 1979, Performance Motors Limited (PML) has been an authorised dealer of BMW cars and official importer for BMW Motorrad in Singapore. As a long-time partner of this German luxury automotive brand, PML has come to be associated with great performance, driving pleasure and service excellence.

As part of Sime Group, ranked No. 25 in the Fortune Southeast Asia 500, we’re connected to a powerful network across nine markets in the Asia-Pacific region. With over 13,900 employees, Sime Motors is a leader in automotive assembly, importation, distribution, retail, and after-sales services.

What You’ll Be Doing

As the Executive Marketing, Motorrad Division, you will play a key role in driving brand visibility, customer engagement, and campaign success. From crafting impactful marketing plans and managing social media to executing memorable events and maintaining showroom excellence, this role offers a diverse and exciting scope. If you're ready to bring bold ideas to life and thrive in a fast-paced environment, we want to hear from you.

1. Strategic Marketing Plan

· Collaborate with the Assistant Marketing Manager to develop and implement marketing plans.

· Ensure effective communication and promotion of campaigns, events, and activations to target audiences.

· Align with brand principal on key dates and events, and plan media and social media channels.

2. Creative Conceptualization and Corporate Identity (CI) Management

· Maintain consistent on-brand messaging across all marketing communications.

· Ensure adherence to BMW Corporate Identity (CI) guidelines in collaboration with the brand principal.

3. Social and Digital Media Management

· Plan and execute a daily social media calendar covering sales campaigns, product promotions, service campaigns, and community posts.

· Create and edit content, including photos and videos, using mobile applications.

· Manage social media advertising with external agencies, including budget and strategy planning.

4. Marketing Communications

· Develop and execute marketing communications for products and services.

· Coordinate with internal and external parties for materials related to campaigns, product launches, service promotions, and CRM communications.

5. Event Management and Execution

· Plan, coordinate, and execute customer and community events.

· Conduct vendor sourcing, prepare event proposals, and ensure smooth event execution.

· Follow up on leads post-event and manage social media communications.

6. Vendor Sourcing and Administrative Tasks

· Manage marketing budgets and maximize ROI for campaigns and activations.

· Handle administrative tasks such as submitting quotations, raising purchase orders, and processing invoices.

· Monitor marketing budget spend and cost per lead (CPL).

7. CRM and Lead Management

· Work with the CRM team to develop strategies for customer retention and lead prospecting.

8. Showroom Operations Management

· Collaborate with the Sales Manager and facilities team to maintain showroom standards and ensure on-brand communications.

9. Press and Media Relationship Management

· Network and coordinate media test rides with advertisers, publishers, media, KOLs, and influencers.

· Maintain strong relationships with the press and media.

Qualifications:

• Minimum a degree in Marketing/Business Administration or equivalent

• At 1-3 years proven experience in marketing, preferably in the luxury or automotive sector.

• Strong understanding of social media management and digital marketing.

• Excellent communication and organizational skills.

• Ability to work independently and as part of a team.

• Creative mindset with attention to detail.

Why Join Us at Sime Motors?

• Be part of a trusted brand with a regional footprint

• Work with cutting-edge automotive technology

• Grow your career in a supportive, performance-driven culture