About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.
Job Description
Key Responsibilities
Support Brand Strategy and Development:
• Support strategic brand positioning and competitive analyses to ensure desirability and relevance of various brands.
• Support development of brand curriculum for associates
• Support initiatives to grow brand advocacy and brand equity.
• Support the development and evolution of brand resources, including stories, standards, and guidelines, toolkits and templates, ensuring alignment across global teams and properties.
Oversee Flagship Projects and Brand Pilots:
• Partner with cross-functional teams and country clusters to lead flagship initiatives and brand pilots, ensuring successful implementation and alignment with the overall brand vision.
• Manage Corporate and Brand Campaigns.
• Plan and execute high-impact corporate and brand campaigns (both online and offline) to enhance brand value and visibility.
Act as Brand Guardian:
• Oversee the protection and alignment of intellectual property, brand standards, and corporate identities, including the creation and management of guidelines for stationery, signage, and internal/external communication tools.
Monitor Brand Performance and Insights:
• Analyse and measure brand performance and positioning against competitors, identifying opportunities and challenges to refine strategies and ensure sustained brand growth.
Content and Asset Management:
• Review, curate, and manage brand-related assets such as property images for the Brand Resource Centre and online media library, ensuring relevance and quality.
Website and Digital Content Oversight:
• Lead content management efforts for the brand website, ensuring up-to-date and engaging materials.
Requirements
• Bachelor’s degree in Branding, Marketing, Communications, or a related field.
• At least 2 years of experience in branding or marketing, with a proven track record of managing cross-functional initiatives and campaigns.
• Strong organisational and project management skills, with the ability to lead multiple initiatives simultaneously.
• Creative thinker with a strategic mindset, thriving in a fast-paced and dynamic environment.
• Excellent interpersonal skills, with a demonstrated ability to influence and engage stakeholders across various levels and geographies – a confident communicator
• Resourceful and creative.
• Strong command of English and Chinese for communication with the Chinese market.
Benefits
- Comprehensive medical coverage
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
Top Skills
CapitaLand Singapore Office
168 Robinson Road, Capital Tower, Singapore, ,, Singapore, 068912
