Why This Mission:
The Fashion business in SEAA (Southeast Asia & Australia) requires the careful orchestration of events that bring the brand’s creativity, desirability and client engagement ambitions to life. As markets evolve and expectations for elevated client experiences grow, strong coordination across Fashion events is essential.
Events are central to expressing Fashion’s creativity and audacity, and to fostering connections within our communities. The Regional Events Manager leads the planning and execution of a diverse portfolio of events – including collection launches, boutique project orchestrations, major brand initiatives and other exclusive cultural and client experiences – playing a strategic role in how brand moments are conceived, delivered and experienced.
Operating at the intersection of Global vision and Local Market expertise, the Regional Events Manager supports strategic direction, sets standards of excellence and empowers Market Event teams to execute with precision. By fostering collaboration and consistency across all Markets, this role ensures every event is intentional, impactful and reinforces the Brand’s leadership in the Region.
Impact You Can Create In The Role:
The mission is built around four major pillars:
1. Strategy: Defining Ambition & Regional Synergy
Long-Term Vision & Strategic Cycle: Shape the program for events across the Region, contributing to key strategic moments within the Fashion calendar (MTP, Budget…), making sure all events support business goals and long-term plans.
Client Engagement Priorities: Working with Regional & Market teams, stay closely attuned to client engagement priorities, using these insights to guide and support Market teams as they build their event plans, ensuring every initiative is relevant and impactful for our audiences.
Briefing & Expectation Setting: Clearly share event plans and expectations with global teams, making sure each Market’s needs are well understood and represented.
Governance & Alignment: Set up clear roles and ways of working so that all partners – from Global, Regional and Market teams – are on the same page and working to high standards.
2. Execution: Operational Excellence & Impact
Guidelines & Direction: Frame, adapt and share clear guidelines that cover all event formats – collection events, boutique projects (openings, temps, seasonal, ephemeral), pop-ups, major brand projects, cultural experiences… Work closely with teams at every level to make sure everyone is moving in the same direction to deliver ultimate experiences.
End-to-End Project Orchestration: Accompany partners to drive events from start to finish – including planning, production, execution and follow-up – by setting up clear steps, retro-plannings and standards. Ensure every event is well-organised, consistent across all teams and aligned with business objectives.
Production Supervision: Working hand-in-hand with Market partners, lead and coordinate all aspects of event production, making sure everything runs smoothly and matches both creative and practical goals.
3. Community Animation: Engagement & Sharing
Community Animation: Build a strong and connected events community across Markets, encouraging teamwork, sharing knowledge and helping teams learn and grow together.
Capability Development: With an ambition to be the best place to work, ensure the growth and foster the development of our events community’s capabilities, promoting continuous learning and collaboration.
Benchmarks & Best Practices: Observe and share examples of what works best in event planning and execution, using both our own successes and ideas from the industry to keep improving.
4. Performance Management: Insights & Accountability
Performance Monitoring & Reporting: Oversee comprehensive reporting and analysis for all events, capturing key learnings and outcomes. Install post-project reviews and reflect upon potential tools to seek continuous improvement and refinement.
Budget Management & Discipline: Set up solid budget management for all events, ensuring accurate forecasting, monitoring and effective resource allocation to maximise impact.
Sustainable Event Practices: Integrate sustainability principles into event planning and execution, working closely with Regional partners to set measurable goals for environmental impact, resource usage, and waste reduction. Regularly review and report on sustainability outcomes to drive continuous improvement and support responsible brand leadership.
Trend Analysis & Insights: Continuously monitor competitor activity and market trends, synthesising actionable insights that inform ongoing strategy and future event concepts.
You are Energised by
Shaping brand moments that matter: creating immersive, impactful experiences that push creative boundaries, while ensuring flawless operational execution and high standards.
Connecting high-level strategic vision with real market needs: balancing creativity and business rigor to deliver events that truly resonate.
Collaborating across cultures and markets: finding motivation in dynamic teamwork and navigating complexity with clarity, openness, and empathy.
Leading regional impact: enabling markets, uplifting standards, and fostering a strong, cohesive events community built on sharing knowledge and best practices.
Transforming insights into action: embracing data-driven decision making and getting energized by using learnings, feedback, and industry trends to refine and elevate future events.
Empowering collective growth: building collaborative environments, where others can grow and succeed, and where continuous improvement is celebrated.
Staying attuned to client engagement priorities: ensuring every initiative is relevant and delivers ultimate experiences for our audiences.
What You Will Bring
Proven project management leadership with over 7 years of experience in marketing or events, ideally within luxury or agency settings, delivering from vision to flawless execution.
Strong production expertise, adept at translating creative concepts into seamless, high-impact experiences that elevate brand moments.
A creative, solution-oriented mindset, constantly seeking innovation and new ways to enhance client engagement and brand experiences.
Advanced proficiency in tools such as Excel and PowerPoint, familiarity with production drawings and tools such as Illustrator and Sketch-up, as well as event management systems to support operational excellence.
Analytical ability to leverage data and industry insights for informed decision-making, performance monitoring and continuous improvement.
Exceptional communication, negotiation, and influencing skills, successfully aligning and inspiring multiple stakeholders across diverse regions and cultures.
High attention to detail and organizational strength, with the ability to manage multiple simultaneous workstreams while maintaining quality and consistency.
A collaborative spirit, skilled in building strong communities and fostering environments where teams can grow, share, and succeed together.
Self-motivation and ownership, bringing energy, enthusiasm and accountability to every project, even in fast-paced and challenging environments.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.
