At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
This role serves as a senior leader within the agency, responsible for driving strategic excellence, fostering collaboration, and delivering exceptional client outcomes. As the director of a key department, this individual oversees the development and execution of integrated marketing strategies, aligning multi-channel initiatives with client objectives to achieve measurable results. They act as a strategic advisor to both clients and internal stakeholders, translating complex challenges into actionable solutions. By optimizing resources, streamlining cross-functional collaboration, and implementing innovative processes, they ensure the agency operates efficiently and effectively. Additionally, they play a pivotal role in business growth, identifying opportunities, crafting compelling pitches, and positioning the agency as a leader in the competitive landscape.
What You'll Do Here:
- Lead and mentor a high-performing team by providing clear direction, managing daily deliverables, ensuring accountability, conducting performance reviews, and creating individualized career growth and development plans for team members
- Lead and direct proposal development processes, ensuring seamless project management and delivering exceptional client outcomes
- Design and implement training programs to equip team members with cutting-edge skills and adapt to evolving industry trends
- Develop strategic resource planning frameworks to optimize team capacity, balance workloads, and maintain high-quality deliverables
- Collaborate with leadership to define and execute the department's vision, aligning team goals with organizational objectives
- Architect integrated marketing strategies that leverage multi-channel approaches to achieve measurable client success and business growth
- Provide strategic advisory to clients and internal stakeholders, translating complex challenges into actionable, innovative solutions
- Partner cross-functionally with internal teams to ensure consistent alignment with client objectives and brand strategies
- Lead the development of frameworks and processes to streamline strategic collaboration across departments and enhance efficiency
- Identify and capitalize on business opportunities through a deep understanding of market trends, client needs, and competitive landscapes
- Drive the creation of compelling pitch materials that articulate strategic visions and showcase the value of proposed campaigns.
You'll Need To Have:
- 8+ years of experience at an agency working within the social, creative, business development, and/or strategy spaces
- 4+ years of experience managing a team of 3 or more direct reports
- Extensive experience in all areas of marketing, specifically social, content, and influencer marketing
- A proven track record of developing successful social-first strategies and campaigns for a wide range of clients and handling large budget opportunities for Fortune 500 companies
- Entrepreneurial spirit and a passion for innovation
- A visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks and campaigns
- Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment
- Excellent communication, presentation, and interpersonal skills
- Ability to lead cross-functional teams and work collaboratively in a fast-paced environment
- Bachelor's degree in marketing, communications, or a related field
- Experience working directly with brands and at agencies
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
