The Director of Regional Marketing Asia leads a team in generating insights, executing marketing strategies, managing budgets, and driving demand creation aligned with local and global business goals.
JOB DESCRIPTION
Leads a team of professionals to drive the comprehensive generation of relevant region-based client and marketplace insights, aligns go-to-market plans to goals and target audiences, executes integrated programs that are aligned with global campaigns, and handles overall budgeting, metrics and reporting. Ensures interlock of all local-level activities with global business, brand and marketing strategy.
RESPONSIBILITIES
Provides insights about customers and market(s) that become inputs for regional and global teams, and sets the foundation for program development. Strong focus on region business strategy, local market trends, competitive insights, personas and buyer experiences, planning and budgeting.
Oversees all local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
Ensures alignment of tactical plans to business goals.
Drives demand creation by empowering team to effectively execute on program tactics: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more.
Leads all budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity. Identifies opportunities for growth and cost/ROI improvements.
Manages actuals versus budget and KPIs, allocates budgets by program/campaign, and proactively diagnoses and develops insights to support pipeline health, conversion rates and overall return on investment.
Influences business and supports sales objectives through effective communication that rely on cultural and operating norms.
Collaborate cross-functionally and leverages internal networks to steer successful
outcomes for local teams during planning and review periods.
Operates at an executive level leading people and maintaining high-performing teams.
Contributes to business success by performing other tasks as required.
Read and follow the Underwriters Laboratories Code of Conduct, and follow all physical and digital security practices.
QUALIFICATIONS
ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
ABOUT THE TEAM
We may not help develop smart homes of the future, inspect the New Year's Eve ball or work in state-of-the-art labs... but we do tell people about it. It's our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we're making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that's working at the forefront of innovation to shape a safer world.
Leads a team of professionals to drive the comprehensive generation of relevant region-based client and marketplace insights, aligns go-to-market plans to goals and target audiences, executes integrated programs that are aligned with global campaigns, and handles overall budgeting, metrics and reporting. Ensures interlock of all local-level activities with global business, brand and marketing strategy.
RESPONSIBILITIES
Provides insights about customers and market(s) that become inputs for regional and global teams, and sets the foundation for program development. Strong focus on region business strategy, local market trends, competitive insights, personas and buyer experiences, planning and budgeting.
Oversees all local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
Ensures alignment of tactical plans to business goals.
Drives demand creation by empowering team to effectively execute on program tactics: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more.
Leads all budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity. Identifies opportunities for growth and cost/ROI improvements.
Manages actuals versus budget and KPIs, allocates budgets by program/campaign, and proactively diagnoses and develops insights to support pipeline health, conversion rates and overall return on investment.
Influences business and supports sales objectives through effective communication that rely on cultural and operating norms.
Collaborate cross-functionally and leverages internal networks to steer successful
outcomes for local teams during planning and review periods.
Operates at an executive level leading people and maintaining high-performing teams.
Contributes to business success by performing other tasks as required.
Read and follow the Underwriters Laboratories Code of Conduct, and follow all physical and digital security practices.
QUALIFICATIONS
- 10 years or more of related discipline experience or demonstrated competency including five years or more of relevant management/leadership experience
- Bachelor's degree (4-year) in Marketing, Business Administration, Communications, or a related field from an accredited institution
- Demonstrated ability to build teams and lead through influence
- Expert and disciplined communicator and presenter
- Ability to manage key stakeholders, including executive level
- Experience managing regional budgets and maximizing the marketing spend
- Strategic thinker with strong analytical skills
- Fluent in English and Simplified Chinese
ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
ABOUT THE TEAM
We may not help develop smart homes of the future, inspect the New Year's Eve ball or work in state-of-the-art labs... but we do tell people about it. It's our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we're making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that's working at the forefront of innovation to shape a safer world.
Top Skills
CRM
Map
Sem
Seo
UL Solutions Singapore Office
UL Solutions Singapore Office
Singapore
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