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The Coca-Cola Company

Director, Finance - Marketing

Posted 3 Days Ago
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5 Locations
Expert/Leader
5 Locations
Expert/Leader
The Director of Finance - Marketing oversees financial strategy and profitability for the marketing function, ensuring compliance and driving investment decisions through analysis and collaboration with cross-functional teams.
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Location(s):

Singapore

City/Cities:

Singapore

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

April 11, 2025

Shift:

Full Shift (Singapore)

Job Description Summary:

KEY WORKING PARAMETERS 

A successful Director, Finance – Marketing is one who can execute a strong finance strategy in partnership with OU Marketing leads, the OU Finance Community, Center Functions and Platform Services to drive growth and profitability

Focus, Scope, & Impact: 

  • Partner with Category Investment Director, Category Teams, Platform Services and other OU Leaders to support all financial needs of one of OU Category teams and Marketing function, driving alignment across multiple stakeholders, and to develop the key insights needed to inform strategic priorities, including: 
  • Category and brand performance against key business metrics, including analysis of material variances 
  • Development and communication of insights and trends across categories, markets, brands, etc, including competitive insights and analysis 
  • Development and communication of profit pool analysis across categories, markets, brands, etc including emerging categories 
  • Reporting on investment levels and ROI metrics 
  • Benchmarking across other OUs, competitors and peer companies 
  • Partner with OU Category leads on the assessment and implementation of global strategies including portfolio rationalization, investment strategies, brand acquisitions and divestitures, etc. 
  • Deliver an ROI point of view for all key projects to help lead and inform investment decisions.  Manage and deliver the financial post evaluation of all key projects and cascade future implications therein 
  • Partner with the Commercial, Franchise, and Marketing Functions to develop and deliver on Annual Brand Plans that are grounded in commercial reality and embed the principles of ROI and monitor metrics accordingly 
  • Ensure strict compliance to both internal controls and statutory requirements, working closely with controls and compliance team, Corporate Audit, Corporate Tax, LEC and External Auditors 
  • Lead the Innovation process for Finance, including new products/package financial analysis for categories and customers, working with various stakeholders (Marketing, Franchise, Commercial, Technical, and Bottlers) to ensure optimal use of financial resources resulting in profitable volume growth. 
  • Develop a close working relationship with cross-functional teams in order to influence business decisions 
  • Partners with Platform Services to Support all KO & System DME related topics and provides financial leadership in all key routines (RE, LRP, ABP, etc), including flagging any Risks & Opportunities for the business. 
  • Lead all Resource Allocation initiatives for LRP and ABP. 
  • Bring to live in the OU all DME and Resource Allocation guidelines, frameworks and initiatives driven by Global 
  • Provide financial analysis and run scenarios on business initiatives and ad-hoc projects as and when they arise 
  • Leverage the Global Network of counterparts to drive process improvements and implement best practices in ASP OU 

Leadership Behaviors  

  • Drives Team Engagement and works to improve scores in all Engagement Metrics for his team and the wider Finance Department 
  • Promote a strong two-way feedback culture; one built on trust, transparency, collaboration and accountability 
  • Step change our impact on System value creation to accelerate our Growth 
  • Develop a diverse and well-rounded team with broad business skills and understanding of our markets, bottlers and customers 
  • Focus on outcomes using the right processes, metrics and data 
  • Inflect our time and capabilities to support forward-looking decisions 
  • Foster resilience, giving the team tools and techniques to deal with obstacles 
  • Flatten the structure; promote all levels of the team to communicate, contribute and lead, regardless of title or position 

Communication Focus  

  • The position requires to coordinate the preparation of several agreements, presentations, white papers and reports on project evaluations, strategic planning initiatives, plans, and business reviews.  Additionally, will be responsible for making presentation and business updates. 
  • The candidate for the position requires an excellent level of oral and written communication, as well as English proficiency. 

Experience 

  • Education: Bachelor’s Degree in Finance, Accounting, Engineering, Business, or related discipline. MBA preferred. 
  • Experience: >10 years’ experience in related industry, or consulting with good financial planning, forecasting, and project evaluation skills. 
  • The incumbent must have a proven track record of harnessing advanced modelling techniques and tools. 

What We’ll Do For You 

  • Empower your Career: Join a team where you can lead critical financial operations, offering ample opportunities for growth in a global and dynamic work environment. 
  • Collaborative Culture: We work cross-functionally, across business units to ensure you’ve got the tools, resources, and thought-leadership to create the most comprehensive financial business modules, which enables us to make sound business decisions. 
  • Global Reach: We have the most advanced financial modeling that allows for global financial analysis which leads the industry. 

Skills:

Decision Models, Financial Modeling, Resource Optimization, Resource Planning, Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Top Skills

Decision Models
Financial Modeling
Resource Optimization
Resource Planning
Waterfall Model

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