Director of Data & Analytics

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people's lives easier with technology.
Our flagship products include CleanMyMac , Setapp , ClearVPN , Moonlock , and more. Now, we're stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.
We're a team of thinkers, makers, and data enthusiasts who believe that better decisions start with better insights. We're now looking for a Director of Data & Analytics - a strategic leader who will unify and scale our analytics organization, transforming company-wide data into clarity, speed, and measurable business impact.
You will oversee and scale the analytics function across MacPaw by bringing together product analytics, marketing analytics, revenue analytics, market & customer research, data engineering, and martech.
You'll build a trusted data platform and operating model that provides a single source of truth, standardized metrics, executive-ready reporting, and rigorous impact evaluation. This role owns company data - and turns it into decisions that are faster, clearer, and more impactful.
If all of the above sounds interesting, don`t hesitate to send us your CV.
In this role, you will:

• Define and execute a unified analytics strategy and operating model across Product, Marketing, and Revenue - covering people, processes, and platforms.
• Own and evolve the integrated data and analytics platform, ensuring data quality, governance, and secure access.
• Lead company-wide efforts to establish standardized KPIs, taxonomies, and attribution frameworks.
• Oversee market and customer insights, integrating behavioral and qualitative data to inform positioning, go-to-market, and roadmap decisions.
• Co-design experimentation and impact evaluation frameworks with Growth and Finance teams to measure strategic and tactical initiatives.
• Build and maintain driver-based forecasting and financial models in partnership with Finance.
• Own the analytics and martech stack, ensuring compliant and reliable data activation across channels.
• Define and enforce data ownership, stewardship, and governance across all business domains.
• Manage, mentor, and grow a high-performing multidisciplinary team; drive accountability, performance, and career development.
• Oversee budgeting, staffing, and operational objectives, setting clear goals and delegating effectively to team leads.

Skills you'll need to bring:

• 10+ years of experience in analytics, BI, or data science roles, with 5+ years leading multidisciplinary analytics teams in software or consumer tech environments.
• Proven experience building enterprise data models, attribution/MMM frameworks, experimentation programs, and executive-level reporting that drive business outcomes.
• Strong hands-on knowledge of modern data stacks (event tracking, data warehouses, transformations, BI tools) and martech/CRM ecosystems.
• Excellent quantitative and analytical skills (causal inference, forecasting, segmentation) paired with strong storytelling and stakeholder management abilities at executive level.
• Deep understanding of privacy, consent, and data security best practices.

As a plus:

• Experience with pricing and packaging analytics, LTV/CAC frameworks, and AI/ML use cases for prediction and automation.

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here , you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
• Time-off policy that covers life's needs
  
  • Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We're an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development, and new adjustments are possible.