Director APJ Campaigns (Remote)

About the Role:

Based in Sydney or Singapore as our Director of APJ Campaigns Marketing, we’re seeking someone who drives a fast-paced and high accountability environment and demonstrates the entrepreneurial focus needed to take ownership of demand generation across the APJ region. Through your leadership you will enroll the cross functional marketing team around your priorities and deliver efficiency, scale and business results. Reporting to the Vice President Marketing, APJ, you will own the development of the APJ marketing strategy and execution plan from brand awareness down to pipeline delivery, bookings attainment and customer lifecycle activation. 

This role is a critical driver to scale integrated demand generation campaigns across the APJ, utilising a variety of tactics across the entire marketing mix including events, digital, email, content, social, sales plays, incentives, brand and more. You will engage APJ Sales leadership across Enterprise, Corporate and Specialist sales segments to align the marketing strategy on APJ business objectives. You will synthesize local requirements and global programs to deliver a marketing plan that aligns with global initiatives and delivers relevance across APJ markets. As a key leader in APJ you will collaborate with the extended marketing organisation to deliver programs that achieve scale, efficiency and business impact.  

The successful candidate will be a strategic thinker and hands on leader with demonstrable experience in driving innovation and change in order to increase marketing performance. Core to the role will be the planning, communication, execution and tracking of all integrated campaigns to realise pipeline and marketing ROI. Excellent communication, collaboration, project management, analytical and stakeholder management skills at all levels are key.
 

What You'll Do:

• Operate as the APJ campaigns owner, driving growth through creativity, operational rigor and entrepreneurship

• Own Stage 1 Sales Accepted pipeline attainment for APJ and collaborate across Sales, SDR, Channels and Alliances to deliver a cohesive pipeline program across the region. Together with cross functions you will own the delivery of pipeline targets for your region.

• Plan, develop and execute regional integrated campaigns and marquee events, aligned with global initiatives, to drive new platform ACV, expansion ACV and pipeline acceleration.

• Partner with Sales to solicit feedback and optimise pipeline and bookings conversion from all marketing campaigns and sales plays

• Enable field marketing on global and theatre level programs, engaging cross functional subject matter experts to support your execution in the market.

• Coordinate with APJ field and Product Marketing to refine and develop relevant content and integrate calls to action

• Lead a team of marketing campaign managers and roll up your sleeves to jointly execute campaigns including development of messaging, offers, targeting, creative assets, communication tactics, follow up and measurement. 

• Lead the execution of differentiated marketing plans unique to Enterprise Corporate, SMB and specialist sales segments.

• Collaborate with APJ leadership to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals.

• Develop and implement the APJ customer marketing program

• Develop and implement the APJ executive marketing program

• Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns is aligned with global brand and content.

• Work with the Growth Marketing and Operations team to segment and target customers to drive customer behavior and sequenced tactic delivery from shared services.

• Habitually drive a high performance culture in your team keeping your finger on the pulse of business performance, leveraging our suite of reporting tools and campaign insights in order to deliver against our goals and demonstrate contribution to business growth from marketing programs.

What You’ll Need:

• Substantial experience in owning, driving, and tracking the impact of marketing initiatives at scale whilst changing processes and securing alignment cross functionally.

• A customer-centric mindset that embraces creativity, innovation, and accountability, leveraging customer stories for influence and credibility.

• Excellent collaboration skills and ability to work cross-functionally with the sales organisation, regional marketing, marketing operations, corporate marketing, product and services groups.

• Understanding of marketing across all different cultural dynamics across the region.

• Courage to take initiative, address problems, and make continuous process improvements.

• Region wide experience developing, launching and managing segment-focused demand generation for new customer acquisition, cross sell and pipeline acceleration initiatives.

• Marketing experience in a SaaS B2B organisation, with experience in the fast-paced cybersecurity industry an important bonus.

• A deep understanding of sales pipeline, lead processing, and deal acceleration.

• Strong project management, analytical and operational capabilities.

• Familiarity with SFDC and common Martech tools.

• Excellent verbal and written communication skills.

• Bachelor's Degree or above in Business, Marketing or related disciplines.

Bonus Points:

• Experience in cybersecurity.

• A curiosity for data and enjoys measuring results and uncovering trends.

• You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.

#LI-HR1

#LI-Remote