About FWD Group
FWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance.
For more information, please visit www.fwd.com
In Singapore, FWD aims to change the way people feel about insurance by leveraging technology to deliver products and services that are relevant, easy to understand and always convenient for our customers. To this end, we have a direct-to-consumer (DTC) platform that allows customers to buy their preferred life and general insurance products directly from our website; as well as a network of preferred Financial Advisory (FA) firms for customers who want to speak with an advisor before committing to an insurance plan. Whatever their preference, we believe insurance should be simple, reliable and convenient.
If you are looking for a career where you can create a real impact and celebrate living, we invite you to join us on our exciting journey.
PURPOSE
Digital Marketing Strategy & Marketing Campaign Execution
- Manage performance marketing channels (Search, Social, Display, Video), affiliate partnerships, EDM, and SEO.
- Develop and implement innovative strategies using - SEO, SEM, and other techniques to drive traffic and conversions to achieve sales targets.
- Optimize campaigns across email, social media, display, and search using web analytics tools.
- Ensure alignment of marketing initiatives with business goals to optimize cost per acquisition (CPA)
KEY ACCOUNTABILITIES
- Drive activities to achieve sales targets across all channels (search, social, video, display, etc), EDM, Affiliate partners, and Renewals.
- Work with in-house design team and media agency to plan and execute always-on and tacticalcampaigns; monitor campaigns and make timely changes considering competition offers, on-going CPA, product case size, etc.
- Review and customize sales, marketing & renewal communications (e-mail, sms, push notification) to optimize sales and conversions
- Work closely with platform product owners to optimize sales journeys and suggest required changes to improve and maintain SEO rankings.
- Review and revisit discounts given across products and suggest required changes to improve take-up rate
- Work closely with product team to understand key product USP and latest product features to make required changes to product pages
- Manage key marketing systems and analyze performance (CRM, promo code module, CMS, Qlik) whilst establishing and maintaining scalable processes that ensure best practices in sales and marketing
QUALIFICATIONS / EXPERIENCE
- Bachelor Degree in Marketing or relevant field
- Minimum 5 to 7 years of experience in digital marketing including on-boarding of the online Affiliate/e-commerce partners
- Experience in insurance industry will be a plus
KNOWLEDGE, SKILLS & ABILITY
- Drive and identify business opportunities and strategic approaches
- Able to multitask and remain calm under pressure, especially during peak hours or intense situations
- Effectively facilitate discussions among multiple stakeholders and manage peer groups / project teams
- In-depth knowledge of various digital marketing and social media platforms, best practices and website analytics
- Solid understanding of SEM, Display and Paid Social Working knowledge of web journey principles, best practices, and content management platforms
- Familiar with SEO best practices and analytical tools, such as Google Analytics
- Good with numbers, projections and sales analysis
- Strong presentation skills
- Effective verbal and written communication
- Highly proficient in Microsoft Applications especially Excel
- Strong background in customer acquisition, marketing operations and process design
- Strong people management skills to provide guidance to junior team members
