Digital Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Digital Marketing Specialist

As a Digital Marketing Specialist, you will spearhead product launch strategies and drive targeted audience engagement to ensure go-to-market success. You will be instrumental in defining the product's market presence and cultivating a dedicated user base, working in close collaboration with cross-functional teams.

On the regional team, you will coordinate marketing initiatives, support key partnerships, and execute multi-channel campaigns. Your expertise in articulating a compelling product vision and developing impactful content will be essential. You will identify optimal channels and drive integrated marketing efforts to fuel product growth and market penetration.

Role:

• Own the end-to-end launch process, collaborating with cross-functional teams to establish product roadmaps and launch strategies.
• Establish efficient go-to-market operations to facilitate rapid product launches.
• Collaborate with creative agencies to adapt launch assets for regional teams.
• Manage launch timelines, track progress, and coordinate with regional and cross-functional teams to ensure successful execution.
• Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams.
• Partner with User Research to gather insights and conduct competitive analysis to inform launch strategy and positioning.
• Develop and implement scalable playbooks to achieve marketing and product education objectives.
• Maintain brand consistency across all customer touchpoints.
• Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals.

You:

• Bachelor's degree or equivalent practical experience, with 3+ years of work experience in growth marketing, brand marketing, advertising, project management, product marketing, consulting, or related fields.
• Experience in technology industry roles and/or start-ups is a plus.
• Demonstrated record of analytical success, with a capacity for developing and understanding strategy.
• Able to work independently through ambiguity and possesses strong problem-solving skills to develop effective solutions.
• Effective leadership and project management skills to manage complex projects with multiple stakeholders and priorities.
• Deep interest and passion in emerging technologies; curiosity to learn new concepts and tools.
• Demonstrated ability to analyse and distil data into actionable insights and drive relevant product improvements.
• Comfortable working effectively across different time zones and cultures to achieve shared objectives.
• Strong ability to lead through influence at all levels, engage in debates and storytelling, and collaborate effectively across functions and geographies.
• Exceptional verbal and written English communications and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.