As a Digital Marketing Executive (Campaign operations), you will manage the end-to-end execution of client campaigns while owning client servicing and account maintenance tasks. You will act as the key liaison between our internal teams, external partners/freelancers and clients to ensure campaigns run smoothly, deliver against KPIs, and renewals are proactively managed. You will work closely with the Sales Director to support renewals and growth of existing accounts. Our clients range from international brands such as Singapore Airlines and Klook to local favourites such as Seoul Garden and Delifrance.
Set up project dashboards in Asana for each new campaign: define tasks, deadlines, assign resources, monitor progress.
Coordinate internal (content, design, ad-buy) and external (freelancers, partners) resources to fulfil campaign deliverables on schedule.
Monitor campaign accuracy and performance against KPIs; identify issues early and propose corrective actions.
Create and review campaign performance reports; present insights to internal teams and clients.
Ensure the ad-buy team / person-in-charge provides timely updates on running ads.
Conduct monthly content reviews of published work (articles, listings, videos) for quality and alignment.
Collect and analyse NPS or client feedback to gauge satisfaction and identify improvement areas.
Assist the Sales Director with proposal development via market research and analytics tools (e.g., Google Analytics, SEMRush).
Provide data, insights, case study content or campaign background to support sales proposals.
Maintain the client/partner database and update campaign-related details in Zoho CRM.
Publish monthly B2B e-DMs (electronic direct mail) for partner/client outreach.
Assist the Sales Director in setting up meetings with new leads and key accounts; participate in key client meetings.
New addition: Proactively reach out to existing clients to schedule renewal discussions with the Sales Director; ensure renewal opportunities are tracked and prepared ahead of contract expiry.
Requirements
Bachelor’s degree or diploma in Marketing, Business or related field.
Experience (ideally 2-4 years) in campaign operations, account servicing, or client management in a marketing/agency environment.
Proficiency with project management tools (e.g., Asana) and CRM systems (e.g., Zoho).
Strong analytical skills; ability to derive insights from campaign data and draw actionable recommendations.
Excellent communication and interpersonal skills; comfortable setting up client meetings and supporting renewals.
Organized and detail-oriented: able to manage multiple campaigns/clients concurrently.
Executives with events management experience preferred
Desired: Knowledge of digital marketing analytics tools (Google Analytics, SEMRush), content operations, freelancer management.
