Job Description
As a Digital Experience Manager, you will be the expert in optimizing the online experience, leading site content, visual merchandising, digital copywriting, and customer insight/behavior analytics for COS online stores across SEA and HKTW. Your primary focus will be on continually enhancing the customer journey, ensuring the seamless delivery of COS Brand Identity and accurate, detailed product information.
Additionally, you will conduct data-driven studies on customer behavior to inform strategy and optimization efforts
What you will do:
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Responsible for curating the digital experience of COS.com for the Southeast Asian markets, in addition to the Zalora SEA + HKTW marketplace.
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Collaborate with the Global and Local Merchandising and Marketing Teams to understand key product and marketing focuses, then lead the Digital Experience (DX) team in effectively translating these insights into the website. This includes, but is not limited to, site content, visual communication, and product presentation, all aimed at optimizing online sales.
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Ensure that the COS e-commerce platform stays in line with COS aesthetics, visually balance the collection of products based on commerciality, branding, and seasonal trends.
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Constantly improve/optimize the online visual experience and drive the relevant KPI based on site performance data and customer behaviour.
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Understand the online customer’s expectations through behaviour & data analysis, and plan for the constant improvement of UX/website functionality by working closely with IT Team.
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Build up both short-term and long-term strategies for A/B testing, personalization and other digital projects that are associated with the goals of customer acquisition and retention.
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Work closely with your E-Commerce team to design and implement a customer journey that drives profitable online sales, aligning with set targets and goals.
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Collaborate closely with key online functions, including Digital Marketing and Online Merchandising, to develop and execute local commercial plans that drive online business growth.
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Collaborate with both internal teams and external partners/agencies to ensure the timely and accurate launch of all online products and content.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed:
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Previous experience in a digital or user experience-related role with brands or marketplace platforms.
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referably experience in the fast fashion, retail, or beauty industry.
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Excellent communication skills combined with strong data analytics expertise, driving informed decision-making and effective problem-solving.
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Highly analytical with advanced proficiency in Microsoft Office, Google Analytics, A/B testing, and content management tools, leveraging these skills to optimize performance and drive results.
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Results-driven with the ability to balance strategic planning with seamless day-to-day execution, ensuring consistent achievement of objectives.
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Excellent problem solving & decision making abilities.
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Skilled at working flexibly, managing multiple tasks simultaneously, and identifying key priorities to drive efficient and effective outcomes.
Additional Information
This is a full time permanent contract based at our Regional Office in Singapore.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this Singapore based colleagues also receive
- 18 days Annual leave
- Group Term Life Assurance
- Group Hospital & Surgical Insurance
- Group Outpatient Medical Rider (GP & Specialist)
- $500 outpatient dental rider
- Outpatient Specialist Mental Wellness
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in Singapore before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
We are looking forward to hearing from you!
